S2 E62 - How to Create Content With Strategy AND Distribution in Mind | Sam Balter
An episode of the Stacking Growth | The B2B Marketing Podcast podcast, hosted by Refine Labs, titled "S2 E62 - How to Create Content With Strategy AND Distribution in Mind | Sam Balter" was published on November 5, 2022 and runs 44 minutes.
November 5, 2022 ·44m · Stacking Growth | The B2B Marketing Podcast
Summary
We've all been trained to create once and distribute forever. But is that really the best way to create content? Each platform is different, meaning that for your content to be as effective as it can be, you need to optimize each piece of content being put out for the channel it's intended for. In this episode, Tory and Matt talked to Sam Balter, Director of Media Content at Zoominfo and he shares key insights about some of the trends that he and his team are seeing around content. He also talks about his strategy for creating content specifically for each channel and how that affects how you need to think about your distribution strategy. Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.
Episode Description
We've all been trained to create once and distribute forever. But is that really the best way to create content? Each platform is different, meaning that for your content to be as effective as it can be, you need to optimize each piece of content being put out for the channel it's intended for. In this episode, Tory and Matt talked to Sam Balter, Director of Media Content at Zoominfo and he shares key insights about some of the trends that he and his team are seeing around content. He also talks about his strategy for creating content specifically for each channel and how that affects how you need to think about your distribution strategy.
Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.
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