S2 E9 - Transitioning from MQLs to HIROs

Episode 9 of the Stacking Growth | The B2B Marketing Podcast podcast, hosted by Refine Labs, titled "S2 E9 - Transitioning from MQLs to HIROs" was published on June 2, 2022 and runs 56 minutes.

June 2, 2022 ·56m · Stacking Growth | The B2B Marketing Podcast

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Summary

Today's episode consists of a recording from last week's Stacking Growth LIVE where Sidney Waterfall (VP of Demand) and Cassidy Shield (Chief Growth Officer) discussed Refine Labs' proprietary PIPE™ Framework - specifically the HIRO (High Intent Revenue Opportunity) stage and why marketers need to start measuring this instead of MQLs. Register for the Stacking Growth LIVE event series here.

Episode Description

Today's episode consists of a recording from last week's Stacking Growth LIVE where Sidney Waterfall (VP of Demand) and Cassidy Shield (Chief Growth Officer) discussed Refine Labs' proprietary PIPE™ Framework - specifically the HIRO (High Intent Revenue Opportunity) stage and why marketers need to start measuring this instead of MQLs.

Register for the Stacking Growth LIVE event series here.

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