Sam Crisp from Axonas Consulting | From Agency Founder to Exit

EPISODE · Feb 5, 2026 · 1H 20M

Sam Crisp from Axonas Consulting | From Agency Founder to Exit

from Carrot and Stick · host OneUp Sales

How do you build a recruitment agency that not only scales but survives the founder’s eventual exit? On this episode of Carrot & Stick, host Derry Holt dives deep with Sam Crisp, the former founder of the highly successful SaaS recruitment agency, Arama. Sam shares his explosive journey of growing a business to 60 people and then making the strategic decision to step away. The discussion tackles the critical mistakes in early-stage scaling, the hidden dangers of the 'shiny client' syndrome, and why process, systems, and data integrity are the true architecture of long-term success.Discover the framework Sam now uses at his new consultancy, Axonas, to optimize internal talent teams—lessons learned directly from a decade on the front line.

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Sam Crisp from Axonas Consulting | From Agency Founder to Exit

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