Scaling from to 4.5 Million Customers in 3 Years With Angie Tebbe, Founder of Rae Wellness

Angie Tebbe, founder and CEO of Rae Wellness, launched the brand in 2019 after feeling overwhelmed and disconnected in the supplement aisle and deciding to build something better. She set out to create a brand that felt honest, effective, and actually designed for real people navigating everyday wellness. Rae was born from that experience, with a focus on making high quality, science backed supplements accessible and easy to trust. The brand supports core needs like sleep, stress, hormonal balance, and skin, while maintaining clean formulations without unnecessary additives. It quickly gained traction, expanding into Target within its first year and achieving triple digit growth early on, before scaling into thousands of retail locations nationwide. It has built a strong identity around transparency, thoughtful ingredients, and an approachable price point that sets it apart from more exclusive wellness brands. At its core, Rae is values led, created to support both body and mind in a way that feels realistic and attainable. Angie has been intentional about protecting that mission as the brand has grown, ensuring it stays aligned with quality, accessibility, and trust. The result is a brand that feels personal, supportive, and built with its community in mind. In this episode, Angie also discusses: • Growing up with zero limits and how it shaped her mindset • Leaving her job to pursue her purpose in wellness • Moving through burnout and learning to trust her intuition • A holistic take on women’s health from hormones to overall wellbeing • The emotional highs and lows of fundraising • Building Rae Wellness on a promise of accessibility • Why authentic marketing matters more than following trends We hope you enjoy this episode and gain valuable insights into Angie's journey and the growth of Rae Wellness. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more. Be sure to check out Rae Wellness at www.raewellness.co and on Instagram at @raeforwellness Rated #1 Best Beauty Business Podcast on FeedPost This episode is brought to you by Wavebreak Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver. Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year. From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI. Curious if  Wavebreak  is right for you? Reach out at  Wavebreak.co