Season 1 - Episode 23 (Pedro Kertzman & Alex Keedy)

Want a front-row seat to how cyber threat intelligence turns noise into decisions that save real money and protect trust? Pedro Kertzman sits down with Alex Keedy, a seasoned CTI leader with experience at Flashpoint, ZeroFox, Intel 471, Deloitte, and Booz Allen Hamilton, to unpack the craft of translating technical signal into business impact. From a political science beginning to profiling actors and advising executives, Alex shows why great intelligence starts with curiosity and ends with clarity: here’s what’s happening, what it means for us, and what we should do next.We dig into the tough question every leader asks: how do you prove ROI for attacks that never landed? Alex breaks down practical models that map blocked activity to benchmark costs, balance tangible savings with brand and trust impacts, and prioritize the few actions that reduce the most risk. For mid-sized organizations, she lays out a pragmatic roadmap: start small, tap managed services, automate the obvious, and use early wins to earn budget. You’ll hear how a$10 stolen credential becomes a$50M outage, why ransomware-as-a-service thrives, and how to disrupt that supply chain before it reaches your environment.Alex also opens the curtains on dark web tradecraft. Reputation-driven marketplaces demand embedded personas to validate threats, verify leaks, and ask the questions victims can’t. That access helps teams confirm exposure, guide response, and even support law enforcement—with examples spanning financial fraud, takedowns, and human trafficking investigations. Along the way, we share actionable learning paths: SANS webcasts, vendor blogs, Security+ or Network+ for baseline fluency, and community routes like B‑Sides and scholarships that lower barriers for new talent.If you care about cybersecurity strategy, budget impact, and real-world outcomes, this conversation delivers the playbook: align intelligence to business risk, measure what matters, and communicate in plain language. Subscribe, share with a teammate who needs stronger CTI outcomes, and leave a review telling us the one question you want answered next.Send us Fan MailSupport the showThanks for tuning in! If you found this episode valuable, don’t forget to subscribe, share, and leave a review. Got thoughts or questions? Connect with us on our LinkedIn Group: Cyber Threat Intelligence Podcast—we’d love to hear from you. If you know anyone with CTI expertise that would like to be interviewed in the show, just let us know. Until next time, stay sharp and stay secure!