Season 2, Ep. 9: Is Pricing Based on Customer Value Even Possible?

People who understand value-based pricing know th…

An episode of the The Accidental Marketer Podcast podcast, hosted by Impact Planning Group, titled "Season 2, Ep. 9: Is Pricing Based on Customer Value Even Possible?" was published on March 15, 2019 and runs 18 minutes.

March 15, 2019 ·18m · The Accidental Marketer Podcast

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Summary

People who understand value-based pricing know that it's a powerful strategy. So why don't more companies implement? Many think its not possible to accurately measure value from the customer's viewpoint. So they default to cost-based or competitor-based pricing approaches. The group concludes that those who think value can't be measured are wrong, and they are missing a huge opportunity to price better!

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