Season A - Ep. 7: Anadelia Fadeev, Director of Demand Generation and Growth at Teleport on Lead Gen and Brand Awareness

Anadelia Fadeev, Director of Demand Generation and Growth at Teleport, discusses lead gen and brand awareness, how she measures the effectiveness of campaigns, and "must-have" online tools.BIOAnadelia is a Director of Demand Generation and Growth at Teleport, a Kleiner Perkins-backed software company that allows engineers and security professionals to unify access to Servers, web applications, and databases.Prior to Teleport, Anadelia was Demand generation at several tech startups, including LightStep, InfluxData, ToutApp (acq. by Marketo), and Inkling. She started her career at Visage Mobile where she oversaw all aspects of marketing.TIMESTAMPS00:10 Anadelia and Teleport 3:13 Brand Awareness6:50 Lead Generation8:00 Measuring effectiveness of campaigns10:02 Anadelia’s Tech Stack11:20 Case Study14:00 Bowtie Funnel16:00 Looking for leads