Seasonal Drop in Promos to Prevent Team Burn Out and ACTUALLY Convert to Sales!

Contact Heather:Email: [email protected] & TT: @heatherpodsaloncoach FB: Heather Pod[ 00:00:05]Welcome to the HairHustle Podcast. I'm Heather Podlesny, your salon coach dedicated to helpingstylists master the business side of beauty. Whether you're starting yourjourney behind the chair or you're a seasoned pro looking to level up, thispodcast is for you. Each week we'll dive into the tips and tricks you need torun a successful salon business with topics that will change the way you workand earn. From budgeting hacks to help you keep more of what you make to timemanagement tips that will keep your schedule stress-free and the strategies forboosting your retail sales and nailing that next promotion. Get ready to buildyour dream business without burning out. Together we'll cut through the noiseand get to the root of what makes your salon thrive. [ 00:00:47] So grab your shears,turn up the volume, and let's hustle. Welcome to the Hair Hustle Podcast. Thisis episode 10. And I am so excited to be here with you today as we kick offthis December. If you can believe it. As we begin to round out the year, I wantto say thank you so much for being here with me on this last few months of theyear. I appreciate you coming to listen. Also, we are going to talk today aboutcreating seasonal promotions that attract and that get you sales. Now, I knowthat you're all excited to be here with me today. I'm so excited to be herewith you today. I know that you are like Heather. I already have all of myretail promotions lined up. [ 00:01:31] It's the beginning ofDecember. And if you do high five, I am so proud of you. You can keeplistening. It's a short, fun episode. And maybe you can even get some tweaks toreally move through some product or even increase your add-on services for yourteam or for yourself. This episode could be very beneficial for you. And thenif you are like, 'sister', I am so far behind. This is for me. I am so happyyou're here as well. Let's dive right into it. In this episode, I want to sharefive tips that are creative that can either elevate the promotions that you arealready running or there's something that you can simply start right away. Youcan start them today because you don't have a ton of time. [ 00:02:16] We're going to get yougoing because let's be honest, December is one of the busiest months forsalons. Why are we not making it the most busy month for salons? Why are we notmaking it the most profitable? Let's get started with tip number one. We are goingto do a countdown to Christmas. So if you have not started this, this issimilar to my 12 deals of Christmas. If you're like, I can't do 12 deals ofChristmas because I don't have that kind of time. That's a-okay. You could dothe 12 days of Christmas and like list them off and then someone could pick andlike take advantage of what those would look like. But also you could do acountdown to Christmas. How fun would that be to have it be seven days inDecember? [ 00:02:55] Where you simply buildexcitement. A couple of examples for days and things that you could do wouldsimply be, purchase a gift card of $100 or more. You get $20 in salon bucks. Wedon't always recommend 20%, but it's one day and it's one day only. And it'snot like an annual commitment because it's simply the seven days that you'recounting down to Christmas. Also, maybe a free conditioning treatment with anycolor service. We can post this on our social media, hoping to engage with someguests that maybe need to get in last minute. And we can put them with some ofour newer, less seasoned stylists. Also buy two retail products. You get onefree. [ 00:03:37] Those would all besomething that creates a sense of urgency because it's one day we're countingdown to Christmas and you can follow along. It'll also help your social mediaengagement and it will create urgency. The first year, I will say I've had salonsdo this for years. The first year, I've had salons do this for years. The firstyear, I've had salons do this for years. I do feel like it's a little bitlighter because it's getting used to it. But at the same time, the more that wedo it, the more guests start to love it. And so the first time that you do it,don't ever feel like it's a flop. Tweak it and go from there. Next tip, holidayglow up package. Let's get a holiday glow up. [ 00:04:13] Everyone who comes andsits in your chair wants to be glowed up. Let's be honest. A couple differentthings that you can do is you can create a bundle package. So that would belike a service and a service. And then you can create a bundle package. So thatwould be like a service and a service. And then you can create a bundlepackage. So that would be a retail product wrapped up into one. And I reallylove to focus on blowouts this time of year because I feel like it can actuallycapture people's attention to want blowouts all year long. Of course, they'regoing to want to get blowouts this year. They have family pictures. They'reseeing all of these people that they haven't seen in years. [ 00:04:40] And maybe they'reseeing, you know, family members that they don't even really like that much.They want to look their best. So this is the time where we could do like ablowout, a gloss and a retail product, maybe for one set price. It doesn'tnecessarily have to be a blowout. It doesn't necessarily have to be a blowout.It doesn't a discount but it can be featured in that bundle and especially foryour newer stylists who have lighter books this could be a really greatopportunity for them to also grow. Another example in the holiday glow uppackages is simply an express menu. If you are a seasoned stylist, and you'relike, 'I do not have any room in December coming up with a holiday expressmenu.' It's very simple, quick add-on services that you can offer anywhere from$15 to $25, and it can be conditioning treatments, it can be a gloss, it can belittle things that do not take a ton of time but they have very high impact. [ 00:05:38] I want you to thinkabout doing those things because then this way number one it builds confidencein your guest, but then also it puts some more money in your pocket which weabsolutely love. Third tip is going to be gift cards. Did we offer gift cards?What does that look like? I know that some of you have already offered giftcards and you probably want to be like, 'Heather, stop talking about giftcards.' But I'm not stopping talking about gift cards. If you have one great.If you do not have one, something that you can offer is bonus bucks. Verysimple, clean, easy. It can be if you purchase a $100 gift card you get $10 insalon bucks back and that $10 in salon bucks could be used January 1st toFebruary 28th, something along those lines. [ 00:06:22] They can use it onretail anything like that. That's always a fun one. You can also offer 10% offgift cards to create a sense of urgency. Only offer them for one week orsomething like along those lines and here's a little bonus for you. Make surethat you are contacting every single one of your top clients, partners,spouses, moms, aunts, whoever it is-whoever would want to purchase for yourguests. Think about contacting those people to make sure that they are aware.We all experience gift buying burnout when you're like I have no idea what I'mgoing to get this person or I have no idea what I should buy whoever it is.Make sure that you are contacting like spouses and things like that to makesure that they could look like the hero at their Christmas because they stuffedtheir wife's stocking with a gift card to their favorite hair salon. [ 00:07:21] Who wouldn't love that?Do not forget about those people. We want to make sure that we're talking tothem and that they know the deals and discounts. Next tip: self-care sale.Everybody's very into self-care right now. This one's a little fun tagline tohelp you with your retail sales, so it could be Self-Care Saturday. If yoursalon's open on Sunday, great. It could be Self-Care Sunday. It could beSelf-Care Wednesday. It really doesn't have to even start with an S. However,for the entire month you could have a self-care promotion. You could offerdiscounts on retail for services booked on a lighter day. So maybe Fridays justdon't seem to be the day that we are busting it out in December this year. [ 00:08:03] So we could haveself-care Friday and book a Friday blowout and you get 15% off a retail productof your choice. That's for a lighter day on the books and in your salon. So ifyou have newer stylists that are not booked on certain days or certain times orcertain days are lighter, this is the perfect way to get people in andespecially with that blowout. A blowout is a great way like we had just talkedabout. People want to look their best especially for the