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EPISODE · Jun 16, 2025 · 1 MIN

SFS Minute 726: Underpricing

from School for Startups Minutes

One common mistake that entrepreneurs make is in their pricing. You're probably thinking they charge too much — but no, the exact opposite is usually true. Most entrepreneurs charge too little in the beginning. They don't value their own goods and services enough. They try to fight for business by thinking a low price will win customers. In fact, I believe a higher price signals greater appreciation for quality. It says, "I am the best there is." Charge a high price — and you'll often get away with it.

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SFS Minute 726: Underpricing

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