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EPISODE · Jun 20, 2025 · 1 MIN

SFS Minute 731: System

from School for Startups Minutes

Step three is capturing the email addresses. Once someone submits their information, you'll need an email marketing platform such as Mailchimp, ConvertKit, or MailerLite. These tools serve as a repository — a database where all captured emails are stored. Later on, they allow you to market directly to your audience through targeted email campaigns. And as I mentioned earlier, email marketing is likely the most effective strategy you can use — so start collecting those addresses now.

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SFS Minute 731: System

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