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EPISODE · Dec 21, 2025 · 1 MIN

SFS Minute 887: Santa's Experience

from School for Startups Minutes

Santa didn't build a brand; he built a tradition, year after year, delivering the same joy and happiness generation after generation until it became a tradition. And traditions are the most powerful form of loyalty. Don't obsess over advertising or marketing. Obsess over your experience and the joy that you are offering. When your brand becomes an experience, a tradition, you never have to market it again.

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SFS Minute 887: Santa's Experience

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