SFS Minute 973: Launch Ugly

There are many life truths that we just don't like to admit or to acknowledge because they're too uncomfortable, and they lead us to places where we just don't want to go. Well, this week, I am going there and talking about some of these life truths that we need to acknowledge so that we'll be happier people and better at our jobs. I'll give you another one right after this. This is particularly true for all you businesses out there. You need to launch your new product before you think you do. Launch ugly. As a matter of fact, we are taught to present our best selves: perfect, polished, professional, everything neat, everything ready. But business does not reward perfect. It rewards done. Your first version will be rough. Your first pitch will be awkward. Your first offer will be incomplete. That's not a flaw. It's the process. Acknowledge how it works. Launch ugly, but sell something.