SFS Minute 980: Call 3 Customers

Frequently, we see what we suspect is BS in front of us in business, dating, and in every part of life. This week, I want to talk about how to spot BS and how to protect yourself from it. You know, in business and in life, people can claim anything; they can describe success, claim experience, and present polished stories and resumes that sound convincing. The language is smooth, confident, and rehearsed. I'll give you one way to find out if it's true right after this. If someone is making claims to you in person or in writing, validate those claims. If you're thinking of hiring a consultant, ask for three of the last customers that you can speak with. Real operators have relationships that you can verify. They're not nervous about giving you those names. The lesson is simple: don't listen to claims. Follow the truth, and truth comes when you verify.