SFS Minute 984: See Operation Yourself

About a decade ago, I was considering investing in a new company. They were in the medical and dental space, and they claimed that they already had 25,000 doctors and dentists signed up. Well, it sounded great. Everything I had seen was incredibly impressive, so I was really close to investing. And my final question was, can I go and visit some of the dentists that have signed up and talk to them? Well, they said yes immediately, and I went to visit some dentists, and everything changed. I'll tell you what changed right after this. This week, we are talking about how to spot BS in the business world. And the answer is, sometimes you have to go and see the operation for yourself. You need to go and see if their offices are as big as they should be, if they have as many employees as they said, and go and talk to their investors. In this case, the dentists were the investors, and they were in on it.