EPISODE · Sep 26, 2024 · 12 MIN

生意叙事 #240925

from A-Log｜艾勇的声音日志

叙事是Narrative，更多用于西方媒体报道的语境。梁将军将其引入到品牌传播中来，非常有价值。对于我有关「内容抽屉」的理论可以相互印证和补充。所以，推荐去看报告以及听我和梁将军在DTC的对谈。另外，也建议每个人都整理自己的「内容抽屉」。【主播】艾勇（新浪微博：@艾勇），BeyondPod发起人，播客「DTC Lab」主理人。【BGM】Muy Suave - Domingo Federico【Staff】视觉设计：蟹肉制作监制：hec

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生意叙事 #240925

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