Should you be making Amazon PPC manager hiring decisions?

EPISODE · Oct 21, 2025 · 3 MIN

Should you be making Amazon PPC manager hiring decisions?

from It's Always Day One · host It's Always Day One

We reject more candidates every week than most brands/agencies will reject in a year of hiring for this role.It's safe to assume that if someone does just 2 things every day - 1) manage 8-figure ad accounts and 2) recruit senior Amazon PPC managers - then they'll be better at hiring for that role than most of the population.They'll be better than you, the $250k/mo brand owner who's not truly been hands on in ads for 12 months.They'll be better than the eCommerce recruitment firm who's recruiter has never seen Seller Central, let alone adjusted a bid. "We reviewed these CVs for you and they seem worth a chat - 25% invoice incoming." They'll be better than your current hire who's been managing Amazon PPC for 3-years now (our team's been doing it 10-years).They'll be better than your HR team who have absolutely no idea about AMC becoming freely available to all sellers.They'll be better than me, George Reid, the Amazon agency owner of 8-years, who simply isn't qualified to make a decision on someone's Amazon ad expertise...because I haven't done it every day for a decade.

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Should you be making Amazon PPC manager hiring decisions?

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