Show Your Prospect A Compelling Future

Legendary NY Yankee Yogi Berra said it best: “It’s tough to make predictions, especially about the future.” He’s right, you know. But there’s one important exception, and I don’t blame Yogi because, as talented a player and a coach as he was, Yogi wasn’t a copywriter. So he didn’t know about the important exception we’ll talk about today: showing your prospect a compelling future. Not every copywriter does this, but if you don’t, you’re missing out… on conversions. And even if you do, we’re going to talk about a better way to show a compelling future than most people are currently using. If you like the stories on today’s show and you’d like to find out about a lot more, that will really power up your copy, let me invite you to check out my book The Persuasion Story Code. It’s on Amazon and we’ll put a link in the show notes. The Persuasion Story Code https://www.amazon.com/dp/B0CFD2KXNQ Download.