Signal vs. Noise: Communicating in a World of AI-Generated Content

Signal vs Noise: Communicating in a World of AI-Generated ContentWe’re living in a moment where it’s not just technology that’s changing—it’s how information itself is created, shared, and understood.As AI accelerates the scale and speed of content, a deeper question is emerging:How do we decide what to trust?In this episode of Wired for Change, Amy Yee speaks with Hannah Yakobi, Vice President of Communications at the Canadian Institute for Advanced Research, about how the information landscape is evolving—and what that means for communications, leadership, and public trust.They explore:Why trust is becoming more fragile in a high-volume information environmentThe trade-off between speed and credibilityHow AI-generated content is reshaping communications and storytellingThe importance of human judgment, oversight, and accountabilityWhat responsible use of AI looks like in practiceFrom journalism to organizational communications, this conversation looks at what it takes to navigate a world where content is abundant—but trust is not.Chapters:00:00 – Introduction: A New Information Landscape01:00 – AI Adoption and the Acceleration of Change03:00 – Trust Is Changing—but Still Central06:00 – Journalism, Credibility, and Organizational Trust10:00 – AI-Generated Content: What’s Real?14:00 – Competing for Attention in a High-Volume World18:00 – How Media Has Evolved (and What’s Different Now)22:00 – Misinformation, Reputation, and Accountability26:00 – Speed vs Credibility: A Core Trade-off30:00 – Responsible Use of AI in Communications35:00 – Human Judgment in an AI-Driven World42:00 – AI in Practice: Crisis Communication Example49:00 – Teaching the Next Generation to Navigate Information55:00 – Final Reflections: Trust, Responsibility, and What’s Next