Small business marketing tactics - Guest Mike Hutcheson Former MD Saatchi & Saatchi. Founder Colenso BBDO

How to market your small business.If anyone can help you with marketing it's Mike Hutcheson, founder of Colenso BBDO, former MD of Saatchi & Saatchi serial start up guy, he has written 5 marketing books and is now a professor teaching marketing at AUT in New Zealand. In this podcast we discuss the most effective marketing tactics for a small business, Mike says the most effective and affordable tactic is word of mouth, be so good at what you do people recommend you.Mike also talks about the Periodic Table of Innovation which you can download for free at www.nzsmeefestival.com/podcastIf you need business insights and marketing tips this is the podcast for you!  More information about MIke can be found at the below link.www.practicalinnovation.co.nzwww.mikehutcheson.comSHOW LESS