Social Genius brought to you by Drunk On Social-How to stop the Scroll on Tik Tok, with Austin Armstrong- EP 50

How to stop the Scroll on Tik Tok, with Austin Armstrong Austin Armstrong owns a digital marketing agency. He saw an opportunity to jump on to TikTok about three years ago and has grown exponentially since. Tristan shares Austin’s TikTok videos probably the most frequently because they are so useful. Are you trying to figure out a strategy for TikTok? How can you manage your content creation? What important factors do you need to incorporate for successful content that is interactive and visually stimulating? You don’t want to miss his crucial insights!   Episode Highlights: Austin shares what he does and the strategy of his business, Socialty Pro. Tristan asks Austin, “When you’re creating the content, who are you thinking is yourtarget audience?”  Think who you are trying to target because that is going to determine what content you create as well that obviously is around what you are good at, too. Tristan asks Austin to share his journey starting on TikTok and what his early videos were like. Austin explains how he struggled through initially and couldn’t create any traction and how he got unstuck. What does preparation look like? Austin explains his work flow and how he cranks out content. Austin shares the most important factors on TikTok right now and explains the trend as  well as how it works.  Jeff asks Austin to talk about his content strategy of sharing tips with the audience. For real estate agents, how do they emulate what others do and make it their own? Austin encourages the listeners to use their own unique strengths while modeling The success they observe on the platforms and what to pay attention to when watching others.  If you don’t know how to find a particular real estate agent aside from searching it, Austin shares the tips for finding them with filters. Tristan asks, “What is the formula to create videos that can keep the engagement through the longer videos?” How do you stop the scroll with such a small attention span of TikTok users? Austin’s eXP realtor friend had a viral video. He explains what was different about it and how it invited the audience in as well as an engagement hack. What is the biggest mindset shift needed to grow on TikTok?  What about Instagram? Where is best to create and what is the order for posting? What is the deal about watermarks? What special tools can be used? Jeff and Austin discuss hashtags - what works and what doesn’t. What does it look like to thoroughly test strategies?  Jeff reviews the golden tips from Austin and the highlights of what you need to do for success.   Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/  Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/  Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/  Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en  Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents  Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/  Austin Armstrong https://www.tiktok.com/@socialtypro [tiktok.com] https://www.youtube.com/socialtypro [youtube.com] https://www.instagram.com/socialtypro/ [instagram.com]   Websites mentioned https://snaptik.app/en https://repurpose.io/   Instagram Power Method A Brand New Instagram Power Method Masterclass - http://powermethodmasterclass.com [powermethodmasterclass.com] Calendly link to book a call with Michelle - https://calendly.com/bermanmedia/30min [calendly.com] Website: www.bermanmediapd.com [bermanmediapd.com] https://www.instagram.com/bermanmediasocial/ [instagram.com]