Sole purpose: How UNLESS and Under Armour are designing sustainable shoes and sportswear

In this episode of The Speed of Culture, Matt Britton sits down with Eric Liedtke, CEO and Co-Founder of UNLESS Collective and Brand President of Under Armour, to explore how he’s pioneering the movement toward regenerative fashion and plastic-free innovation. From his decades at Adidas to leading Under Armour’s transformation into a sustainability-driven performance brand, Eric shares how purpose, wellness, and eco-conscious design are redefining what the next era of sustainable sportswear looks like.Follow Suzy on Twitter: @AskSuzyBizFollow Eric Liedtke on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.