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Spotlight: Erin Ward, VP of Marketing at Palm Beach Zoo

EPISODE · Nov 21, 2024 · 25 MIN

Spotlight: Erin Ward, VP of Marketing at Palm Beach Zoo

from The Marketing Attractions Podcast · host attend.media

Erin Ward from the Palm Beach Zoo joins us to talk marketing. We dive into...Palm Beach Zoo's most recent, conservation-focused marketing campaign - "Zoo More Good" How to use Birdeye to generate more positive Google reviews A text and email 'drip' strategy to upsell animal experiences, food and beverage, and increase repeat visitation How customer data is impacting their advertising strategy This is a great listen for any marketing director at a zoo, aquarium, garden, or museum. This podcast is produced by Attend Media. Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.mediaInterested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com

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Spotlight: Erin Ward, VP of Marketing at Palm Beach Zoo

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