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Starbucks - von geheimen zu Luxus-Filialen

EPISODE · Jul 1, 2020 · 7 MIN

Starbucks - von geheimen zu Luxus-Filialen

from Wieder was gelernt - der ntv-Podcast · host ntv Nachrichten / RTL+

Mindestens fünf geheime Filialen hat Starbucks über die Jahre eröffnet. Um neue Produkte zu testen, sagt die bekannte Kaffeehaus-Kette. Um kleinen Nachbarschaftscafés die Kunden wegzunehmen, sagen Kritiker. Auf jeden Fall teuer, sagt Hanna Schramm-Klein, Professorin für Marketing und Handel an der Universität in Siegen. Aber vielleicht war genau das der Plan. Sie haben Fragen? Schreiben Sie eine E-Mail an [email protected] Sie möchten "Wieder was gelernt" unterstützen? Dann bewerten Sie den Podcast gerne bei Apple Podcasts oder Spotify. Dieser Podcast wird vermarktet von Julep Media: [email protected] Wir verarbeiten im Zusammenhang mit dem Angebot unserer Podcasts Daten. Wenn Sie der automatischen Übermittlung der Daten widersprechen wollen, melden Sie sich hier: [email protected]

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Starbucks - von geheimen zu Luxus-Filialen

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