Startup Funding Espresso -- Startup Customer Success Metrics

Startup Customer Success Metrics Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Once you have customers, the next step is to measure their success with your product. Here are some key metrics to use: Net Promoter Score - also referred to as NPS, this metric measures how loyal the customers are to the company. The metric asks the customer to rate the company on a scale from 1 to 10 about their experience with the product. A score of 1 to 6 is considered a net detractors score. 7 and 8 are considered passive, while 9 and 10 are considered promoters. The resulting metric from all customers surveyed ranges from -100 to 100. A score from 0 to 49 is considered good. 50 to 70 is excellent, and 70+ is top tier. Other metrics to include are customer churn which is the percentage of customers you lose over a period of time. Revenue churn is the percentage of customer revenue you lose. Customer retention rate is the percentage of customers retained. This can be applied to a cohort of customers. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let's go startup something today. ___________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact [email protected] Please follow, share, and leave a review. Music courtesy of Bensound.