Stop using keywords, start using topics for SEO with Amanda King

Episode 49 of the Search with Candour podcast, hosted by Candour, titled "Stop using keywords, start using topics for SEO with Amanda King" was published on December 15, 2025 and runs 87 minutes.

December 15, 2025 ·87m · Search with Candour

0:00 / 0:00

Summary

Jack Chambers-Ward is joined by Amanda King for an in-depth conversation about the evolving landscape of SEO and the implications of AI-generated content.Amanda shares insights from her 15 years in the industry, discussing the challenges of maintaining relevant, high-quality content in a world where AI is increasingly prevalent. The episode covers a range of topics, including content consolidation, Google's move away from lexical search, and Amanda’s new tool - Topic Compass.Jack and Amanda also touch on the importance of balancing traditional SEO practices with modern digital marketing strategies to stay ahead in 2026.00:00 Introduction01:39 Welcome to Search With Candour04:35 Interview with Amanda King07:16 The Evolution of SEO and Content Strategies17:40 Challenges and Future of SEO34:21 Exploring Topic Compass and Content Relevance51:49 The Evolution of Google's Search Technology55:00 The Impact of AI on SEO and PPC56:11 Exploring Paris: Beyond the Usual Attractions01:01:35 The Importance of Updating Existing Content01:03:38 Tools and Strategies for Modern SEO01:08:31 Fun Recommendations: Movies, Games, and More01:23:29 Upcoming Episodes and Future PlansFollow Amanda:⭐Website: https://floq.co/⭐Topic Compass: https://topiccompass.io⭐LinkedIn: https://www.linkedin.com/in/amandaecking/⭐Amanda's writing for SEL: https://searchengineland.com/author/amanda-king⭐Amanda's speakerdeck: https://speakerdeck.com/amandafloqLinks to resources/references:🎧Amanda’s previous episode: https://www.youtube.com/watch?v=J3fWiAJwcO8🎧Discussing MUVERA with Egor Golovin: https://www.youtube.com/watch?v=STcV-Y3KTAs📄Google’s MUVERA: https://research.google/blog/muvera-making-multi-vector-retrieval-as-fast-as-single-vector-search/

Episode Description

Jack Chambers-Ward is joined by Amanda King for an in-depth conversation about the evolving landscape of SEO and the implications of AI-generated content.

Amanda shares insights from her 15 years in the industry, discussing the challenges of maintaining relevant, high-quality content in a world where AI is increasingly prevalent. The episode covers a range of topics, including content consolidation, Google's move away from lexical search, and Amanda’s new tool - Topic Compass.

Jack and Amanda also touch on the importance of balancing traditional SEO practices with modern digital marketing strategies to stay ahead in 2026.

00:00 Introduction

01:39 Welcome to Search With Candour

04:35 Interview with Amanda King

07:16 The Evolution of SEO and Content Strategies

17:40 Challenges and Future of SEO

34:21 Exploring Topic Compass and Content Relevance

51:49 The Evolution of Google's Search Technology

55:00 The Impact of AI on SEO and PPC

56:11 Exploring Paris: Beyond the Usual Attractions

01:01:35 The Importance of Updating Existing Content

01:03:38 Tools and Strategies for Modern SEO