Successfully Creating Your Own Brand | Web Summit Keynote

from The Playbook With David Meltzer · host David Meltzer, Entrepreneur.com

Today's episode is from my keynote at Web Summit. I cover all the ways to successfully create your own brand and amplify it for the future. Key Moments: [0:18] Branding and marketing is a signal [1:20] People buy on emotion for logical reasons [3:00] Mickey Mouse has an extraordinary frequency [4:15] You need to be credible [6:40] You need to show impact [7:38] The three strategies you need to create

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