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타겟 시장은 인구통계학이 아니다

EPISODE · Dec 21, 2025 · 12 MIN

타겟 시장은 인구통계학이 아니다

from misc. LM · host m.s.s.

제이슨 코헨이 쓴 글은 전통적인 인구통계학적 및 기업통계학적 정의를 넘어선 진정한 목표 시장을 식별하는 방법에 대한 개요를 제공합니다. 저자는 연령이나 회사 규모와 같은 일반적인 특성이 종종 고객의 실제 동기나 사용 사례를 정확하게 포착하지 못한다고 주장합니다. 대신, 그는 마케팅과 제품 개발을 개선하기 위해 고객의 공통적인 요구, 가치, 그리고 상호 참조 행위를 기반으로 목표 시장을 정의해야 한다고 제안합니다.

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타겟 시장은 인구통계학이 아니다

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