Tariff Turmoil: How Brands Are Adapting in 2025

Michael sits down with Blair Forrest — yes, the one lifting scary barbells, flying solo without an assistant, and casually rethinking the entire North American logistics map.They dive deep into the 2025 tariff chaos: why brands are panicking, how bonded warehouses are basically international waters (minus the pirates), and what it actually means to “wait out” a multi-million dollar shipping problem.From FTZ hacks to cross-border inventory plays, this is your tactical survival guide for the madness — whether you’re paying $5K or $300K per container.It’s messy. It’s essential. It’s surprisingly therapeutic. We’ll see you in The PPC Den!🦡 Highlights ​​0:00 – Goal setting like headless monkeys4:12 – $300K tariffs on $100K goods7:58 – FTZ, Bonded, Anti-USA play explained11:44 – Blair’s real setup: bonded, FTZ, Canada14:32 – Inaction is action: just wait it out16:20 – HS audits: maybe it’s not the water bottle’s fault20:12 – Inbound obsession: check-in time is king now22:01 – Blair's bold predictions: AWD in trouble, West Coast doomed25:05 – Budget discipline vs. ad spend delusions26:45 – Agencies need to be business optimizers now28:13 – Shopify vs Amazon: wake-up call time29:20 – The 3-body problem: Ads vs Organic vs Profit30:30 – Outro🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingGet to know Blair Forrest of AMZPrep — the logistics mastermind with bold predictions, sharp insights, and just the right amount of chaos to keep Amazon on its toes.How Can I Expand My Amazon PPC Campaign To Canada?10 Steps to Maximize Amazon FBA Inventory LimitsHow Do I Perfect My Amazon Inventory Management?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes​​​​​-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host:  Blair ForrestSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno