The 321 Template to Reverse Engineer Your Business Sales Design

I’ve been struggling with releasing information for free about how small business owners can improve their companies’ sales profitability. Okay, 321 uses words for a specific purpose. Profitability is defined as revenue greatly exceeding expenses by 5:1 ratio or higher, depending on your product or service. What is reverse engineering? As a former engineering student at Cal Berkeley who had to change his major to business management with a minor in economics because my wife and I had a kid in college and had to choose less demanding majors, reverse engineering means taking a finished product…or tearing something apart…to see how it was designed. Often, products and services are made better by identifying key parts or processes that really make products inferior or deliver low quality to consumers. Forward engineering is designing a product from scratch to completion.