The AI Line You Can’t Cross (Without Risking Your Agency)

AI is no longer optional in the insurance agency world. But neither is risk. In this solo episode, Michael Jans steps away from vendor interviews to deliver a critical message every agency principal needs to hear—right now. Because while one side of the industry is shouting “Do it or die,” another is warning “Don’t touch it.” And the truth? They’re both right. They’re just talking about completely different things. In this episode, Michael introduces a clear, practical framework to guide every AI decision inside your agency: The 3 Zones of AI Use (and where most agencies get into trouble) Why E&O carriers are beginning to pay attention—and what that means for your next renewal The difference between safe, scalable AI and high-risk automation Why “AI did it” is not a defense—it’s a liability The simple rule: AI prepares. You decide. You own the outcome. You’ll also walk away with specific next steps to protect your agency while still moving forward with confidence. This is not a hype episode. And it’s not a fear-based warning. It’s a line in the sand. 👉 Book a 15-Minute AI Clarity Session with Michael: https://bit.ly/4rHNZiu