The COMPASS Method Overview

If you don’t know where you’re going in business, any road will take you there. But what if you had a framework to guide you?In this episode of 10-Minute Masterclass, Trey Sheneman introduces The COMPASS Method, a proven seven-step process for diagnosing and improving your marketing strategy. Built from real-world experience across startups and nine-figure brands, this method helps business owners create a clear, strategic path to predictable growth.If you want to eliminate wasted marketing spend, tighten your positioning, and drive better business results, this episode is for you.Found value in this show? Don't forget to leave a review. Key Takeaways- Why most businesses operate without a clear marketing roadmap—and why that’s a mistake.- The COMPASS Method: a seven-step audit framework that reveals blind spots and opportunities.- How to identify weaknesses in your messaging, targeting, and customer journey.- The power of quarterly strategic planning to focus resources on what moves the needle.- Why the biggest marketing breakthroughs come from refining strategy—not just execution. Timestamped Highlights- [00:00] – Why growth requires clarity, alignment, and direction in marketing.- [01:30] – The origin of The COMPASS Method and how it transformed businesses.- [03:00] – The seven steps of The COMPASS Method and how they build on each other.- [04:15] – How to conduct a competitive set analysis to see where you stand.- [05:00] – The importance of mapping your customer experience to eliminate friction.- [05:45] – Promo: Ready for predictable growth? Learn more about The COMPASS Method—email Trey at [email protected] [06:00] – Why messaging and positioning should come from your market, not your mind.- [07:15] – How to use a SWOT analysis to refine marketing execution.- [08:30] – The quarterly strategic plan—turning insights into focused action.- [09:00] – Why The COMPASS Method is the most valuable marketing exercise you can do. Call to ActionWant to work with Trey and his Team? Then go to Herald:🔗 Herald – https://www.weareherald.co/Want to connect with Trey for a follow up question? Find him on LinkedIn:🔗 https://www.linkedin.com/in/treyshen/Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:🔗 https://www.thecompassmethod.co/crashcourseConnect with 10-Minute MasterclassInstagram: https://www.instagram.com/10minmc/Trey’s Instagram: https://www.instagram.com/trey_shenemanHerald’s Instagram: https://www.instagram.com/herald_co