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The Compounding ROI of Sequential Conversion Increases: How one company took a small gain and multiplied it tenfold

EPISODE · Jun 30, 2010

The Compounding ROI of Sequential Conversion Increases: How one company took a small gain and multiplied it tenfold

from MarketingExperiments.com Web Clinic Podcasts

In our June 30 web clinic, Flint McGlaughlin and the MarketingExperiments team shared three key considerations for developing a holistic testing strategy and a series of experiments that produced an optimized path with a 272% increase in overall impression-to-lead conversion.

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The Compounding ROI of Sequential Conversion Increases: How one company took a small gain and multiplied it tenfold

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