The Impact of Design on Human Behavior with Mark Landini, Creative Director at Landini Associates

There once was a time when the brick-and-mortar retail space served as more than just a place to buy goods, but as an opportunity for the community to flourish. Our guest today designs with that in mind. This episode features an interview with Mark Landini, Creative Director at Landini Associates. Landini Associates designs places for people. Based in Sydney, working globally, they are a design and brand consultancy specializing in the creation of profitable retail and hospitality formats for their global clients all over the world.On today’s episode Mark joins us to discuss how design in the retail space is ideally invisible, the impact of design on human behavior, and the importance of “the barbecue test.” Guest Bio:Mark Landini is the creative director of Landini Associates, a multidisciplinary design and brand consultancy working globally from its Sydney base. Since 1993, Landini Associates has created and evolved retail brands, including McDonald's, T2, ALDI, Glassons, Sass & Bide, Jurlique and Coles. The firm’s new ALDI Corner Store, designed by Landini Associates, debuted in September 2021.—Guest Quote“I don't believe design should actually, particularly in retail, be that visible. It should be a support system. And the thing that should be visible is the stuff that you're buying. That's why I think markets, old-fashioned street markets, are one of the best forms of an expression of design, where really all you see and smell and touch and interact and bang into is the huge amount of, you know, wonderful displays that have been sort of just thrown together almost on the spot and then dismantled later on. Now that's a hugely sophisticated machine of which there is an enormous amount of design involved.” - Mark Landini    Time Stamps*(03:31) - Designing spaces for people *(12:26) - Industries that are ahead of the curve *(21:57) - Mark’s examples of well-aligned design *(26:54) - This is how we do it…*(32:38) - Greener pastures *(36:41) - How to create an omnichannel business*(43:40) - The past and future of design *(49:57) - The Barbecue Test —Sponsor:ServiceChannel brings you peace of mind through peak facilities performance.Rest easy knowing your locations are:Offering the best possible guest experienceLiving up to brand standardsOperating with minimal downtimeServiceChannel partners with more than 500 leading brands globally to provide visibility across operations, the flexibility to grow and adapt to consumer expectations, and accelerated performance from their asset fleet and service providers. Get to know us at Servicechannel.com—Links Connect with Mark Landini on LinkedInConnect with Sid Shetty on LinkedinCheck out the ServiceChannel Website   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.