The Importance of Being Social on Your Social Media

Social media is not devoid of people, but did you ever think that social media was devoid of SOCIAL interactions? Amand Mundo, our fantastic social media expert, expressed her thoughts on the subject during a recent Q & A session.     Explaining that social media started as social but drifted once businesses began to see they could sell via posting rather than paid ads.    Her advice to small business owners is to be mindful that you are keeping social as Amanda points out,   "And I think the misconception that we have is that if you build it they will come. And that's not necessarily right...   ...No one's interacting and there's a reason behind that we have to remember that it's not always all about the media, it's about the social, right, that social part of social media"  The great wide world of social media is not a proverbial Field of Dreams.  Once you build it, add content to it, AND engage socially...THEN your audience will come. Want help developing your 'social' strategies? Tap here to connect with Amanda