The Marketing Machine Powering HAIRtamin

Lilly Ghalichi and Leyla Milani-Khoshbin are the cofounders of vegan hair care and supplement brand HAIRtamin, and influencers with millions of Instagram followers between them.  HAIRtamin's ecomm metrics are impressive: 145% YOY growth, 0.2% product return rate, 69% customer retention rate and more than 5,000 5-star reviews! Check out their product pages and email flows, compare with yours, and see where you're falling short. The business is 81% DTC, 6% subscriptions and 13% wholesale. LINKS:  Register for our TikTok Strategy Sprint Workshop: https://momence.com/s/916584  Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com www.hairtamin.com  Say hi to Jasmine on Instagram: @jasminegarnsworthy SHOWNOTES: 01:00 Using personal experience to come up with a business idea  08:50 Three factors for a successful ecomm brand 11:20 Hairtamin’s influencer marketing strategy  17:50 Product page tips 21:00 Where to look for ecomm inspiration 22:50 Business ideas Learn more about your ad choices. Visit megaphone.fm/adchoices