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The New UniveRSAl Search Ad Type: Microsoft Ads To Only Support Responsive Search Ads

EPISODE · Oct 14, 2021 · 1H 22M

The New UniveRSAl Search Ad Type: Microsoft Ads To Only Support Responsive Search Ads

from Marketing O'Clock - Digital Marketing News · host Cypress North

This week on Marketing O’Clock, Microsoft announces that it is following in Google’s footsteps and is depreciating ETAs, making RSA’s the only ad type. Google announces that it will be moving to a first-price auction model, and also unveils the new Analytics 360. Plus, the team breaks down Rand Fishkin’s latest article: What if Performance Advertising is Just an Analytics Scam?

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The New UniveRSAl Search Ad Type: Microsoft Ads To Only Support Responsive Search Ads

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