Marketing O'Clock - Digital Marketing News

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Marketing O'Clock - Digital Marketing News

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Monday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Monday.

  1. 462

    New ChatGPT Ads News!?!? Updates and Best Practices!

    This week on Marketing O’Clock: As OpenAI has begun rolling out ChatGPT Ads, industry experts are keeping track of important updates and finding best practices. Plus, Google AdSense is getting rid of the back button trigger for vignette ads on June 15. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsHow are you feeling about ChatGPT Ads? - 4:57Ok this just in - GREG WAS RIGHT. - 7:33🛠️ Cool Tool - 8:40🔥 Take of the Week - 9:45⚡ Lightning Round ⚡ Paid - 12:36Organic - 25:28Social - 32:57⚙️ Working hard, or Hardly Working - 39:50🔎 ICYMI - 41:46🧠 Must Read Marketing Article of the Week - 42:44

  2. 461

    INSTANT Photos That INSTANTly Disappear!?! Meta Launches New Picture App

    This week on Marketing O’Clock: YouTube announced that they’re trying out a “conversational” search experience that’s called “Ask YouTube.” Plus, AI Max is expanding to shopping and travel and Meta announces a new app. Get your SMX tickets! - http://marketingoclock.com/smxVisit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle is expanding AI Max to shopping and travel - 6:38Going on a vacation? Ask YouTube! - 13:39We have a new app from Meta. - 17:08🛠️ Cool Tool - 19:44🔥 Take of the Week - 21:02⚡ Lightning Round ⚡ Paid - 23:28Organic - 32:24Social - 42:42⚙️ Working hard, or Hardly Working - 47:44🔎 ICYMI - 51:06🧠 Must Read Marketing Article of the Week - 51:58

  3. 460

    It’s CPC’s World: CPC Campaigns Are Live For Some & CPC Added to ChatGPT

    CPC Campaigns Are Live For Certain Advertisers & CPC Is Being Tested on ChatGPT | EP. 430This week on Marketing O’Clock: ChatGPT is making moves with CPC and expanding its ad visibility. Plus, Microsoft launched AI Max for Search campaigns and ChatGPT to expand ads to logged-out users.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsOpenAI adds CPC ads to ChatGPT - 3:57OpenAI will now show Ads to logged out users - 4:51Microsoft is rolling out new Ai ad tools including their AI Max - 5:34🛠️ Cool Tool - 6:45🔥 Take of the Week - 7:52⚡ Lightning Round ⚡ Paid - 9:32Organic - 21:07Social - 29:13⚙️ Working hard, or Hardly Working - 34:27🔎 ICYMI - 36:37🧠 Must Read Marketing Article of the Week - 37:33

  4. 459

    DSAs are DOA: Google Plans to Auto-Upgrade Campaigns to AI Max In September

    Google Ads to Phase Out Dynamic Search Ads | Episode 429Visit us at - https://marketingoclock.com/This week on Marketing O’Clock: Google is moving Dynamic Search Ads into AI Max this September. Also, Google is coming after back button hijackers. Plus, AI Mode is testing a split-view desktop experience.👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsAI Max for Search is moving out of Beta - 5:56New Spam Penalty for Hijacking the Back Button - 9:17AI Mode Opening Links in Split View on Desktop - 11:49🛠️ Cool Tool - 15:06🔥 Take of the Week - 15:50⚡ Lightning Round ⚡ Paid - 20:30Organic - 32:47Social - 40:32⚙️ Working hard, or Hardly Working - 46:24🔎 ICYMI - 52:45🧠 Must Read Marketing Article of the Week - 54:24

  5. 458

    AI Mode uSERPs Google Search? Google Sends Traffic to AI Mode From AIO's on Desktop

    Google Tests Sending Traffic to AI Mode From AIO's on Desktop | EP. 428This week on Marketing O’Clock: Google is testing the functionality of sending traffic to AI Mode from Desktop-based AIOs. Plus, a presently-being-addressed Google Search Console logging error has resulted in inaccurate reporting of impressions since May 2025.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media - Twitter @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsSEO Drama - 3:18The March 2026 core update is complete - 6:06Major test in AI Overviews - 7:20🛠️ Cool Tool - 9:42🔥 Take of the Week - 10:29⚡ Lightning Round ⚡ Paid - 12:13Organic - 22:07Social - 36:34⚙️ Working hard, or Hardly Working - 40:34🔎 ICYMI - 42:08🧠 Must Read Marketing Article of the Week - 43:26

  6. 457

    Google Ads Sets the Bar High & ROAS Targets Low. New Customer Acquisition Calculator Spotted in Campaign Settings.

    This week on Marketing O’Clock: Google is rolling out its first core update of this year, which aims to help surface relevant content for searchers. Plus, there is a new Customer Acquisition Calculator in Google Ads Campaign Settings. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main News𝐍𝐞𝐰 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐂𝐚𝐥𝐜𝐮𝐥𝐚𝐭𝐨𝐫 - 5:20🛠️ Cool Tool - 8:53🔥 Take of the Week - 10:26⚡ Lightning Round ⚡ Paid - 12:35Organic - 28:30Social - 33:56⚙️ Working hard, or Hardly Working - 39:30🔎 ICYMI - 43:39🧠 Must Read Marketing Article of the Week - 44:51

  7. 456

    Show Me the Money! Google Ads Gives Advertisers Better Spend Transparency with New PMAX Budget Report

    This week on Marketing O’Clock: Google’s New PMax Budget Report is increasing spending transparency for advertisers & PMax’s new Asset Group Theming feature helps high-performing asset groups transform for seasonal events or sales. Plus, the new Apple Business platform helps businesses manage devices and expand customer outreach.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsNew Performance Max Reporting Updates Coming this Year - 5:08RIP Sora - 7:28PMAX now has Asset Group Theming - 11:18Introducing Apple Business - 13:10 Google update News - 17:48🛠️ Cool Tool - 19:14🔥 Take of the Week - 20:30⚡ Lightning Round ⚡ Paid - 22:01Organic -36:02Social - 46:00⚙️ Working hard, or Hardly Working - 54:08🔎 ICYMI - 56:50🧠 Must Read Marketing Article of the Week - 58:23

  8. 455

    Just SAI No. Google Will Allow Publishers to AbstAIn from AI Features in Search

    This week on Marketing O’Clock: Google’s recent statement noted that it’s allowing sites to opt out of AI features in Search. Plus, OpenAI is continuing to test ads in ChatGPT and Ads Manager, & more.Visit us at - https://marketingoclock.com/For the Dad's shirt - https://bwtb.com/pages/tier-1-design-contest?_pos=1&_psq=tier+1+design&_ss=e&_v=1.0👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsOpt-Out of Generative AI Features in Search? - 6:10OpenAI is currently testing an Ads Manager for ChatGPT advertisers - 9:44Goodbye Metaverse - 12:01🛠️ Cool Tool - 15:02🔥 Take of the Week - 16:03⚡ Lightning Round ⚡ Paid - 17:41Organic - 28:29Social - 39:16⚙️ Working hard, or Hardly Working - 41:32🔎 ICYMI - 43:35🧠 Must Read Marketing Article of the Week - 44:39

  9. 454

    One Stop Shop. Introducing Google Merchant Center for Agencies

    Google Launches New Merchant Center | EP. 424This week on Marketing O’Clock: Google has launched its Merchant Center for agencies, which greatly improves workflow and allows you to focus more on client strategy over maintenance. Plus, PPC Survey’s 2026 “The State of PPC Global Report” was released.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsMerchant Center for Agencies - 5:07🛠️ Cool Tool - 8:14🔥 Take of the Week - 9:30⚡ Lightning Round ⚡ Paid - 12:05Organic - 22:19Social - 40:26⚙️ Working hard, or Hardly Working - 48:21🔎 ICYMI - 50:29🧠 Must Read Marketing Article of the Week - 51:09

  10. 453

    No Click, No Credit. Meta Updates Its Attribution Framework

    This week on Marketing O’Clock: Google is disabling the Ads API Customer Match feature for certain users starting in April. Also, Meta is adding click and engage-through attribution to its ad measurement framework. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsMeta has introduced click & engage thru attribution updates - 6:55Google emailed advertisers this week about an update to customer match lists for API users - 8:51🛠️ Cool Tool - 13:58🔥 Take of the Week - 14:46⚡ Lightning Round ⚡ Paid - 15:47Organic - 24:22Social - 39:24⚙️ Working hard, or Hardly Working - 45:14🔎 ICYMI - 48:22🧠 Must Read Marketing Article of the Week - 49:43

  11. 452

    Going Worldwide: Text Guidelines, Including Exclusions, & Messaging Restrictions

    Google Ads Text Guidelines Are Now Universal & More Digital Marketing News | Ep. 422This week on Marketing O’Clock: Google Ads announced that it’s expanding its beta to make text guidelines universal. Also, as ChatGPT’s ad rollout continues, trigger patterns are emerging and highlighting what is really bringing in commercial intent.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsText guidelines are now global - 5:05Some more info into ChatGPT ads - 6:54🛠️ Cool Tool - 8:39🔥 Take of the Week - 9:53⚡ Lightning Round ⚡ Paid - 11:59Organic - 22:39Social - 32:20⚙️ Working hard, or Hardly Working - 36:36🔎 ICYMI - 38:43🧠 Must Read Marketing Article of the Week - 39:24

  12. 451

    A Change of (Budget) Pace. New Google Ads Change Will Impact B2B Accounts

    This week on Marketing O’Clock: Google updates budget pacing for campaigns using ad scheduling, starting March 1st. Also, ChatGPT ads officially make their debut, appearing immediately after high-intent prompts for signed-in U.S. users.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle Ads Updates Budget Pacing For Ad Scheduling - 3:30What Ads in ChatGPT look like - 9:34🛠️ Cool Tool - 12:06🔥 Take of the Week - 13:20⚡ Lightning Round ⚡ Paid - 15:03Organic - 21:36Social -31:32⚙️ Working hard, or Hardly Working - 38:15🔎 ICYMI - 40:39🧠 Must Read Marketing Article of the Week - 42:16

  13. 450

    All Price, No Pizzaz. We AIn't Loving the New AI Mode Ad Format

    Visit us at - https://marketingoclock.com/This week on Marketing O’Clock: Google continues to expand ads in AI mode. Also, OpenAI suggests advertisers could generate entire campaigns through “prompts”. Plus, Bing launches a new AI Performance report in Webmaster Tools.👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsNew Ad Type for AI Mode?(Worst press release in the history of Google) - 6:57OpenAI Wants Advertisers To Prompt To Create Ads & Skip Agencies - 12:19We FINALLY have AI Data - 18:11🛠️ Cool Tool - 19:45🔥 Take of the Week - 20:33⚡ Lightning Round ⚡ Paid - 23:24Organic - 29:58Social - 37:28⚙️ Working hard, or Hardly Working - 41:24🔎 ICYMI - 42:43🧠 Must Read Marketing Article of the Week -44:28An interview with Adam from inspired taste - 46:12

  14. 449

    DISCOVER All You Need To Know About the Feb Core Update

    This week on Marketing O’Clock: Google reports its biggest revenue & ad revenue to date. Also, the February Google Discover Core Update is Rolling out. Plus, Google is now offering Network Segmentation via API for PMax. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle’s Q4 earrings are in - 5:50Google has released its first core update of 2026 - 11:15🛠️ Cool Tool - 15:44🔥 Take of the Week - 16:42⚡ Lightning Round ⚡ Paid - 18:14Organic - 29:51Social - 38:20⚙️ Working hard, or Hardly Working - 43:21🔎 ICYMI - 46:09🧠 Must Read Marketing Article of the Week - 47:13An Interview with Menachem Ani - 52:05

  15. 448

    Blink and You’re in AI Mode: AIOs Are Redirecting Search

    Google AI Overviews are Shifting Users to AI Mode & More Digital Marketing News | Ep. 418This week on Marketing O’Clock: Google’s AI Overviews begin pulling users out of traditional search and into AI Mode, raising major concerns for publishers. Plus, OpenAI reportedly has rolled out $60 CPM ChatGPT ads with limited tracking, and Google launches a unified Experiment Center for cross-campaign testing.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsA change coming to AI overviews - 3:14More ChatGPT Ads News - 5:13Campaign mix experiments are coming to google ads in a new Experiment Center - 7:39🛠️ Cool Tool - 8:29🔥 Take of the Week - 9:10⚡ Lightning Round ⚡ Paid - 9:57Organic - 18:58Social - 28:30⚙️ Working hard, or Hardly Working - 31:49🔎 ICYMI - 33:22🧠 Must Read Marketing Article of the Week - 34:45

  16. 447

    Hot Off the Press: Pay-Per-View for Chat GPT Ads

    OpenAI Reveals Pay-Per-View Ads in ChatGPT & More Digital Marketing News | EP. 417This week on Marketing O’Clock: OpenAI reveals pay-per-view ad model for ChatGPT, while Google confirms Gemini still has no plans for ads. Plus, ChatGPT checkouts will take a 4% cut of Shopify sales, and Performance Max rolls out new Data Exclusions for audience and remarketing control.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsChatGPT to start testing ads in the U.S. for the free and Go tiers - 5:00Chat GPT checkouts - 10:04New Data (Audience) Exclusions - 12:48🛠️ Cool Tool - 14:03🔥 Take of the Week - 14:49⚡ Lightning Round ⚡ Paid - 16:43Organic - 27:25Social - 42:36⚙️ Working hard, or Hardly Working - 45:06🔎 ICYMI - 46:41🧠 Must Read Marketing Article of the Week - 47:44

  17. 446

    Google’s AI Is Ready to Shop ‘Til It Drops: AI Mode Direct Offers Ads & Universal Commerce Protocol

    This week on Marketing O’Clock: Campaign total budgets are rolling out globally for Search, PMax, and Shopping. Also, Google introduces the Universal Commerce Protocol and Direct Offers in AI Mode. Plus, Gemini launches Personal Intelligence.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsCampaign total budgets are now in open beta for Search, PMax, and Shopping globally - 6:23Google AI Mode Direct Offers Ads & Universal Commerce Protocol - 8:09Gemini introduces Personal Intelligence - 11:34🛠️ Cool Tool - 16:02🔥 Take of the Week - 16:48⚡ Lightning Round ⚡ Paid - 19:21Organic - 29:00Social - 35:38⚙️ Working hard, or Hardly Working - 38:57🔎 ICYMI - 42:48🧠 Must Read Marketing Article of the Week - 44:29An Interview with Mordy Oberstein - 46:56

  18. 445

    P-Max Experiments: Let the Asset Showdown Begin

    This week on Marketing O’Clock: Performance Max introduces new asset-level A/B testing experiments, Gmail rolls out major updates with Gemini integration, and more digital marketing news.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsPMAX Optimization Experiments A/B Testing - 5:50Gmail is in its Gemini era! - 9:10🛠️ Cool Tool - 12:23🔥 Take of the Week - 14:10⚡ Lightning Round ⚡ Paid - 23:24Organic - 32:38Social - 44:37⚙️ Working hard, or Hardly Working - 47:10🔎 ICYMI - 48:58🧠 Must Read Marketing Article of the Week (an interview with Glenn Gabe) - 50:19

  19. 444

    New Year, New Core: December’s Update Wraps Up

    Google Finishes December Core Update & More Digital Marketing News | EP. 414This week on Marketing O’Clock: Map placements surface in Demand Gen, Google completes the December 2025 Core Update rollout, and fresh analysis highlights how poor UX, aggressive ads, and frustrating site experiences can tank performance.Need Lead Gen Help? - https://cypressnorth.com/Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsNew Maps in Demand Gen - 3:53The DEC Core update has finished rolling out - 4:19🛠️ Cool Tool - 7:19🔥 Take of the Week - 8:01⚡ Lightning Round ⚡ Paid - 9:17Organic - 17:05Social - 26:54⚙️ Working hard, or Hardly Working - 29:06🔎 ICYMI - 31:29🧠 Must Read Marketing Article of the Week - 32:16 🎉 Shootin' The Heck - 55:15

  20. 443

    The 2025 Clockscars

    The 2025 Clockscars are live wherever you get your podcasts! Dive into our picks as we spotlight the best memes, rants, and digital marketing hot takes of 2025! Plus, we honor some of the best and brightest in the digital marketing community.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClockVisit us at - https://marketingoclock.com/

  21. 442

    Lost No More, Demand Gen Finds Its Way With New Location Controls

    This week on Marketing O’Clock: Demand Gen adds location targeting options, and Meta expands creator partnership tools for brands. Plus, Google’s December 2025 Core Update rolls out with major early impact.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsLocation targeting option for demand Gen - 3:58Meta is also rolling out Partnership Ads tools - 5:02Google December 2025 Core Update Intense Impact Early - 6:08🛠️ Cool Tool - 9:07🔥 Take of the Week - 10:05⚡ Lightning Round ⚡ Paid - 12:24Organic - 20:42Social - 32:54⚙️ Working hard, or Hardly Working - 39:46🔎 ICYMI - 42:30🧠 Must Read Marketing Article of the Week - 43:52An Interview with Barry Schwartz - 46:43

  22. 441

    How AI is Impacting the Search Landscape: A Conversation w/ Phillip Thune CEO of Adthena

    How is AI reshaping the way marketers approach search?In this exclusive episode, we sit down with Phillip Thune, CEO of Adthena, to break down how AI and LLMs are fundamentally impacting the search landscape — from brand visibility and competitive insights to the future of paid and organic search.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------This video is sponsored by Adthena

  23. 440

    Shopify Opens a Shared Aisle: Your Store, Everyone’s Inventory

    Shopify Launches New Cross-Merchant Product Network & Interview w/ Mike Ryan | EP. 412This week on Marketing O’Clock: Microsoft tested grouping Bing ads under one “Sponsored results” label — but confirmed the experiment is over. Shopify launched its new Product Network, integrating products across merchants. Search Console added weekly & monthly views for more granular reporting. Plus, the December 2025 Core Update is rolling out.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock -----------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsMicrosoft Advertising search ads in Bing are testing grouping multiple search ads - 3:44Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network. - 7:14Google announced that search console is adding weekly and monthly views for performance reports - 13:46🛠️ Cool Tool - 14:28🔥 Take of the Week - 15:04⚡ Lightning Round ⚡ Paid - 15:55Organic - 24:00Social - 39:57⚙️ Working hard, or Hardly Working - 47:03🔎 ICYMI - 48:46🧠 Must Read Marketing Article of the Week - 50:19An Interview with Mike Ryan - 51:44

  24. 439

    Shake, Don’t Stir: Google blends AI Mode with AI Overviews

    This week on Marketing O’Clock: Google’s latest test blends AI Overviews with AI Mode. Also, PMax reporting now reveals how Search Partner traffic performs.Nils Rooijmans - LinksFree Google Ads Scripts Library - The Ultimate List – Nils RooijmansMy Daily Newsletter with tips & tricks:https://nilsrooijmans.com/daily/Custom GPT: Google Ads Script Senseihttps://tinyurl.com/ScriptSenseiVisit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle Officially Tests Blending AI Mode Into AI Overviews - 7:13Google adds Search Partners segment to PMax reporting - 11:14🛠️ Cool Tool - 11:58🔥 Take of the Week - 12:42⚡ Lightning Round ⚡ Paid - 16:42Organic - 28:57Social - 34:25⚙️ Working hard, or Hardly Working - 37:08🔎 ICYMI - 38:57🧠 Must Read Marketing Article of the Week - 40:02An Interview with Nils Rooijmans - 41:36

  25. 438

    AI Hits the Aisles: Perplexity & ChatGPT Roll Out Smarter Shopping

    This week on Marketing O’Clock: Google Ads is appearing inside AI Mode as testing expands, food bloggers report major Thanksgiving traffic declines due to AI-generated recipe content, and both Perplexity and ChatGPT debut new AI shopping features.Try Cookiebot - http://marketingoclock.com/cookiebotVisit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsPerplexity is launching a new shopping experience in the US - 9:01Google to auto-link YouTube channels and Google Ads accounts - 10:50🛠️ Cool Tool - 16:10🔥 Take of the Week - 16:54⚡ Lightning Round ⚡ Paid - 23:24Organic - 24:35Social - 29:16⚙️ Working hard, or Hardly Working - 33:02🔎 ICYMI - 37:26🧠 Must Read Marketing Article of the Week - 39:36

  26. 437

    Filtered to Perfection: Google Gets On-Brand

    This week on Marketing O’Clock: Google rolls out AI-assisted brand query filters in Search Console, launches Nano Banana Pro for Gemini 3 image generation in Google Ads, and confirms that “Brand Inclusions” in Shopping was a UI bug. Also, Gemini 3 now powers AI Mode, and search volatility continues.Visit us at - https://marketingoclock.com/Try Cookiebot - http://marketingoclock.com/cookiebot👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00Google is adding brand query filters to search console - 9:06Google Ads launched Nano Banana Pro 10:20brand inclusions aren’t currently supported in Standard Shopping or Pmax campaigns - 12:37Gemini 3 is here - 13:47📰 Main News🛠️ Cool Tool - 17:38🔥 Take of the Week - 18:21⚡ Lightning Round ⚡ Paid - 19:57Organic - 34:12Social - 42:22⚙️ Working hard, or Hardly Working - 46:23🔎 ICYMI - 48:35🧠 Must Read Marketing Article of the Week - 49:44An interview with Adam from Inspired Taste - 50:40

  27. 436

    Brand New Ad-ditions to Google Shopping Ads

    Brand Inclusions Coming to Google Shopping Ads & Interview w/ PPC Greg | EP. 408This week on Marketing O’Clock: Google adds Brand Inclusion to Shopping ads, Opal’s “optimized content at scale” pitch raises SEO questions, and Reddit launches a WooCommerce integration for syncing product catalogs directly into Reddit ads.Visit us at - https://marketingoclock.com/Try Cookiebot - http://marketingoclock.com/cookiebot👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsBig Google Ads update for anyone running Shopping campaigns - 7:36Google’s new AI tool “Opal” - 9:35🛠️ Cool Tool - 14:20🔥 Take of the Week - 15:28⚡ Lightning Round ⚡ Paid - 19:02Organic - 34:06Social - 38:47⚙️ Working hard, or Hardly Working - 42:09🔎 ICYMI - 44:35🧠 Must Read Marketing Article of the Week - 45:20An interview with PPC Greg - 46:31

  28. 435

    Pmax Has Come A Long Waze: New Inventory & Placement Reporting is on the Way

    This week on Marketing O’Clock: Three new Performance Max updates, including Waze inventory for store campaigns, and more channel reporting visibility — plus, Sam Altman hints at advertising on ChatGPT, and Google Merchant Center debuts a video asset management feature.Visit us at - https://marketingoclock.com/Try Cookiebothttp://marketingoclock.com/cookiebot👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main News3 Performance Max updates - 5:51Google Merchant Center Adds Creative Content - 7:23Sam Altman had some interesting things to say about ads on ChatGPT - 8:13🛠️ Cool Tool - 10:55🔥 Take of the Week - 11:51⚡ Lightning Round ⚡ Paid - 13:23Organic - 22:34Social - 28:03⚙️ Working hard, or Hardly Working - 33:13🔎 ICYMI - 35:03 🧠 Must Read Marketing Article of the Week - 36:16An Interview with Anthony Higman - 37:21

  29. 434

    No Tricks, Just Treats. Ghoul-gle Merchant Center Rolls Out Updates for Merchants.

    This week on Marketing O’Clock: Google has introduced a new Merchant Center for Agencies, designed to let marketing teams manage multiple client accounts more efficiently from one unified dashboard. GMC is also featuring two new analytics charts: giving merchants clearer visibility into how their promotion campaigns are performing in search. Plus, ads are rumored to be coming to Apple Maps & more digital marketing news.Get 10% off Cookiebot for 6 MonthsMarketingoclock.com/cookiebotVisit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00Apple is bringing more ads to IOS with Maps app - 4:36Merchant Center for Agencies is available exclusively for agencies - 5:42Merchant center Updates - 8:20📰 Main News🛠️ Cool Tool - 10:12🔥 Take of the Week - 10:49⚡ Lightning Round ⚡ Paid - 12:36Organic - 20:17Social - 27:44Checkin in on AI - 31:34⚙️ Working hard, or Hardly Working - 34:57🔎 ICYMI - 37:16🧠 Must Read Marketing Article of the Week - 38:00An Interview with Jack Chambers Ward - 39:10

  30. 433

    Atlas(t)... A New Browser Has Come Along. Introducing ChatGPT Atlas

    This week on Marketing O’Clock: we aren’t going to browse over ChatGPT’s new browser. Plus, Google Ads rolls out some long demanded changes for Demand Gen campaigns with new customer value rules and video generation tools.Visit us at - https://marketingoclock.com/Adzviser - https://adzviser.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main NewsOpen AI has a New Browser - 8:11Google is testing auto-settings “new customer value” within new customer acquisition campaigns without advertisers consent - 11:43Google is rolling out a new video tool for demand gen campaigns that automatically turn images and text assets into videos - 13:08🛠️ Cool Tool - 14:10🔥 Take of the Week - 14:39⚡ Lightning Round ⚡ Paid - 15:38Organic - 21:36Social - 25:05In other AI News (New AI Toilet Cam) - 27:32⚙️ Working hard, or Hardly Working - 29:34🔎 ICYMI - 31:10 🧠 Must Read Marketing Article of the Week - 31:52An interview with Callie Kessler - 33:24

  31. 432

    Hide or Seek: The ‘Sponsored Results’ Update is Here

    This week on Marketing O’Clock: Google rolls out “Sponsored results” label in Search — now with a hide button for when you’ve had enough ads. Also, Shopping ads welcome subscriptions, helping sellers turn one-time buyers into repeat customers.Adzviser - https://adzviser.com/Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsNew Control Ads for Google Search - 6:24Google Opens Shopping Ads to physical goods subscriptions - 9:11🛠️ Cool Tool - 10:40🔥 Take of the Week - 11:12⚡ Lightning Round ⚡ Paid - 14:29Organic - 21:41Social - 29:37⚙️ Working hard, or Hardly Working - 32:11🔎 ICYMI - 33:41🧠 Must Read Marketing Article of the Week - 34:41An interview with Anthony Higman - 35:32

  32. 431

    YouTube Finds Its Pulse — and It’s Beating for Brands

    This week on Marketing O’Clock: YouTube launches an AI-powered Brand Pulse report connecting paid and organic video performance. Also, Google Ads rolls out a new “View-through Conversion Optimization” Beta for Demand Gen campaigns. Plus, a new “Missed Growth Opportunities” tab appears in Google Ads.Check out Adzviserhttps://adzviser.com/Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsYouTube announced a new brand pulse report - 8:09BIG Demand Gen News - 9:57Google Ads testing “Missed Growth Opportunities” - 11:10🛠️ Cool Tool - 12:30🔥 Take of the Week - 13:24⚡ Lightning Round ⚡ Paid - 17:08Organic - 25:14Social - 31:31⚙️ Working hard, or Hardly Working - 34:10🔎 ICYMI - 36:17An interview with Maggie Humphrey - 38:33

  33. 430

    New Asset and Channel Reporting Improvements for PMax & Interview w/ Mike Ryan | EP. 402

    This week on Marketing O’Clock: Google upgrades PMax channel reporting and assets, OpenAI launches Instant Checkout with Etsy (Shopify coming soon), and Sora 2 debuts as OpenAI’s latest video generation model.Visit us at - https://marketingoclock.com/Adzviser - https://adzviser.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Life of a Showgirl Tracklist Tiers - 00:00📰 Main NewsGet more visibility in Performance Max with new asset and channel reporting improvements - 9:02Open AI has launched instant Checkouts! - 11:42🛠️ Cool Tool - 15:59🔥 Take of the Week - 16:44⚡ Lightning Round ⚡ Paid - 18:15Organic - 26:44Social - 29:40⚙️ Working hard, or Hardly Working - 32:44🔎 ICYMI - 34:30🧠 Must Read Marketing Article of the Week -35:52An Interview with Mike Ryan - 36:44

  34. 429

    Google Ads Subtracts Individual Ad Labels From the SERPS

    Google Ads Subtracts Individual Ad Labels From the SERPS & Interview w/ Mordy Oberstein | EP. 401This week on Marketing O’Clock: Google’s new Sponsored results label changes how ads appear in Search, Meta rolls out 8 major ad updates, and Pinterest introduces new ad placement options.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle Large Sponsored Results Grouping Label Rolling out to more - 7:14 Meta Updates - 11:41New Pinterest top of search ads is coming out - 14:33🛠️ Cool Tool - 16:08🔥 Take of the Week - 17:07⚡ Lightning Round ⚡ Paid - 18:39Organic - 26:25Social - 31:25⚙️ Working hard, or Hardly Working - 35:11🔎 ICYMI - 37:12🧠 Must Read Marketing Article of the Week - 38:48An interview with Mordy Oberstein - 39:47

  35. 428

    The (Third) Party is Over. Google Parameter Change Breaks Rank Tracking Tools.

    This week on Marketing O’Clock: Third-party Google Search tracking tools break after Google’s changes, Google Discover adds a follow button & boosts creator content, and Chrome gets reimagined with AI.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00Most third-party Google Search tracking tools are broken - 5:37Google Discover is making some changes that publishers will like - 10:21New things coming to Chrome - 13:53📰 Main News🛠️ Cool Tool - 16:41🔥 Take of the Week - 17:22⚡ Lightning Round ⚡ Paid - 19:40Organic - 26:37Social - 33:49⚙️ Working hard, or Hardly Working - 36:39🔎 ICYMI - 38:46🧠 Must Read Marketing Article of the Week - 39:49An interview with Brad Geddes - 40:44

  36. 427

    Ctrl Your Text: New Guidelines for AI Max Search & PMax Campaigns

    Text Guidelines Coming to Google & Interview w/ Jyll Saskin Gales | Marketing O’Clock Episode 399This week on Marketing O’Clock: Google Ads introduces text guidelines, expands campaign total budget to Search, PMax, and Shopping, and sends mixed messages on the state of the open web.Thank you to our sponsor SYNUP - https://www.synup.com/enVisit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsUpdate from think retail that you may have missed - 6:36Google won't be broken up - 6:56Also coming out of Think Retail, Ginny Marvin had announced… - 10:07Is the web thriving or dying- 11:12🛠️ Cool Tool - 14:20🔥 Take of the Week - 15:41⚡ Lightning Round ⚡ Paid - 16:20Organic - 25:31Social -29:30⚙️ Working hard, or Hardly Working - 35:27🔎 ICYMI - 37:13🧠 Must Read Marketing Article of the Week - 38:23An interview with Jyll Saskin Gales - 39:55

  37. 426

    Passing Go, Sharing Data: Google Avoids Breakup but Must Share Search Info

    This week on Marketing O’Clock: Google’s Monopoly won’t be broken up, but the company is required to share search data. Also, Microsoft Advertising is rolling out holiday insights and new PMax tools. Plus, Meta will soon enable users to exclude terms from AI copy outputs.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle won't be broken up - 6:56🛠️ Cool Tool - 12:46🔥 Take of the Week - 13:37⚡ Lightning Round ⚡ Paid - 17:09Organic - 23:59Social - 32:25⚙️ Working hard, or Hardly Working - 34:38🔎 ICYMI - 36:28🧠 Must Read Marketing Article of the Week - 37:44An interview with Ameet Khabra - 38:48

  38. 425

    Loyal-Tea: New Google Ads Features are Steeped in Rewards

    New Loyalty Features in Google & Interview w/ PPC Krik | Marketing O’Clock Episode 396This week on Marketing O’Clock: Google Ads and Merchant Center introduce new Loyalty Goals and reward features. Also, AI tools remain widely used, though their growth has slowed, and traditional search hasn’t lost its popularity. Plus, the August 2025 Spam Update is out, and is affecting rankings across many sites. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Taylor and Travis Reaction- 00:00📰 Main NewsGoogle Ads announced new loyalty features for shopping ads this week - 8:46New Research: 20% of Americans use AI tools 10X+/month - 11:22The August 2025 spam update is here - 14:44🛠️ Cool Tool - 16:17🔥 Take of the Week - 17:28⚡ Lightning Round ⚡ Paid - 18:44Organic - 28:49Social - 32:02⚙️ Working hard, or Hardly Working - 34:17 🔎 ICYMI - 35:45🧠 Must Read Marketing Article of the Week - 37:15An Interview with Kirk Williams - 38:14

  39. 424

    Search Partner Placements Reporting For Duty: Google Ads Answers Advertisers' Prayers

    This week on Marketing O’Clock: Full placement reporting is finally arriving for the Search Partner Network. Also, Google retires its LSA badges in favor of one “Verified” badge. Plus, AI Mode expands internationally with new capabilities — but still English-only.Link to Fred's Article - https://www.optmyzr.com/blog/amazon-leaves-google-ads-impact/Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsHigman is screaming for a good reason - 3:51Google is replacing its local service ads badges with one verified badge - 7:45Google AI Mode Now In 180 Countries & Gains Agentic Features - 8:35🛠️ Cool Tool - 11:17🔥 Take of the Week - 11:50⚡ Lightning Round ⚡ Paid - 14:30Organic - 19:56Social - 25:53⚙️ Working hard, or Hardly Working - 34:35🔎 ICYMI - 36:23🧠 Must Read Marketing Article of the Week -38:24An Interview with Fred Vallaeys - 39:29

  40. 423

    Cart-iologist: Google Ads Examines Your Data Heartbeat

    This week on Marketing O’Clock: Google adds a cart data diagnostics tool for spotting gaps in conversion reporting. Also, Bing Webmaster Tools gets a data boost, more filters, and trendlines that are playing hard to get. Plus, all of the digital marketing news you missed last week.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle rolled out a “Conversions with cart data diagnostics” tool - 6:07Barry Shwartz recapped some updates to bing’s webmaster tools platform - 8:50🛠️ Cool Tool - 10:26🔥 Take of the Week - 22:03⚡ Lightning Round ⚡ Paid - 12:47Organic - 20:09Social - 27:05⚙️ Working hard, or Hardly Working - 32:52🔎 ICYMI -35:08🧠 Must Read Marketing Article of the Week - 36:42An interview with Anthony Higman - 38:00

  41. 422

    Google Ads Grants Advertisers’ Pmax Wish (& Negative Keyword) Lists

    This week on Marketing O’Clock: Performance Max gets smarter with expanded targeting and new asset-level metrics. Also, Danny Sullivan announces he’s moving on from his Google Search Liaison role. Plus, Google says AI Overviews aren’t killing traffic — but the data’s got plot holes.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsCampaign-level negative keyword lists are now live - 8:05Danny Sullivan is out as Google Search Liaison - 11:12Liz Reid's Google Keyword Blog - 13:14🛠️ Cool Tool - 21:03🔥 Take of the Week - 23:18⚡ Lightning Round ⚡ Paid - 26:09Organic - 37:04Social - 41:43⚙️ Working hard, or Hardly Working - 47:38🔎 ICYMI - 50:45🧠 Must Read Marketing Article of the Week - 51:35 An interview with Barry Schwartz - 52:32

  42. 421

    Ai Max is Making Headlines….Really Long Headlines

    This week on Marketing O’Clock: AI Max is pulling blog articles content for headlines, which is outperforming standard landing pages with significantly higher ROAS. Google has also introduced a beta ad group‑level setting for AI Max in Search campaigns, which, when enable, automatically broadens keyword targeting via Search Term Matching. Google’s Web tab gets a text-heavy makeover.Check out Mike Ryans Chartshttps://smarter-ecommerce.com/en/smec-market-observer/#embeddedChartsVisit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00AI MAX Updates - 5:07Google introduces new “web guide” - 10:24 📰 Main News🛠️ Cool Tool - 14:05🔥 Take of the Week - 14:44⚡ Lightning Round ⚡ Paid - 23:24Organic - 26:09Social - 30:25⚙️ Working hard, or Hardly Working - 41:13🔎 ICYMI - 42:57🧠 Must Read Marketing Article of the Week -44:31An interview with Mike Ryan - 45:55

  43. 420

    Out of (Brand) Control. Advertisers can only use Brand Inclusions/Exclusions with AI Max

    This week on Marketing O’Clock Google now requires AI Max for brand inclusions and exclusions in new Search campaigns, effectively putting core brand controls behind its automation wall. A “brand” new conversion action arrives in Google Ads, and Amazon checks out of Google Shopping. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle is making AI Max a requirement for using brand controls in new Search campaigns - 6:37Dario found a new help page for the branded search conversions - 11:40Amazon has pulled out of all shopping ads - 16:19🛠️ Cool Tool - 19:02🔥 Take of the Week - 19:54⚡ Lightning Round ⚡ Paid - 22:28Organic - 30:58Social - 38:49⚙️ Working hard, or Hardly Working - 43:07🔎 ICYMI - 45:44🧠 Must Read Marketing Article of the Week - 47:03An Interview with Glenn Gabe - 48:33

  44. 419

    Add to CartGPT: The Future of Shopping... for a Fee

    This week on Marketing O’Clock: Google Ads updated the conversion settings panel, revealing a more polished layout. Also, the June 2025 core update is done rolling out— stay tuned for next week’s recap. Plus, OpenAI is launching ecommerce checkout directly in ChatGPT—for a fee.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsThe conversion settings panel in Google ads has been updated - 6:47Open AI adding ecommerce checkout to Chat GPT - 7:47Shep missed the entire June 2025 core update - 11:55Good News for Publishers? - 10:03🛠️ Cool Tool - 15:33🔥 Take of the Week - 16:37⚡ Lightning Round ⚡ Paid - 18:37Organic - 24:11Social - 31:15⚙️ Working hard, or Hardly Working - 35:23🔎 ICYMI - 36:58🧠 Must Read Marketing Article of the Week - 37:53An interview with Maggie Humphrey - 39:18

  45. 418

    Help Me, HCU-Wan Kenobi: A New Hope for SEO Recovery

    This week on Marketing O’Clock: Marketers continue to struggle with restricted keyword data due to privacy measures. The June 2025 core update is showing signs of partial recoveries across previously impacted sites. Plus, Pinterest is reporting a spike in Gen Z male users.Visit us at - https://marketingoclock.com/Collins article - https://www.taikundigital.com/blog/the-high-cost-of-hidden-search-terms-how-google-skims-profit-from-advertisers/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGinny Marvin to Collin Slattery’s article on hidden search terms from last week - 5:39Good News for Publishers? - 10:03🛠️ Cool Tool - 14:49🔥 Take of the Week - 16:40⚡ Lightning Round ⚡ Paid - 17:42Organic - 22:28Social - 26:12⚙️ Working hard, or Hardly Working - 31:51🔎 ICYMI - 34:46🧠 Must Read Marketing Article of the Week - 35:28An interview with Collin Slattery - 37:17

  46. 417

    Pay Per Crawl: Cloudflare’s New Sheriff in Bot Town

    Cloudflare Introduces Pay Per Crawl & More | Marketing O’Clock Episode 389This week on Marketing O’Clock: Cloudflare rolls out “pay per crawl,” letting creators charge AI crawlers for content access. Also, Google Ads rolls out “AI Max” search match type in Search Term report. Plus, Google’s June 2025 core update begins rolling out.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewCloudflare is fighting back! - 5:00AI MAX search match type in Search Term Report - 8:27The June 2025 Core Update has begun rolling out - 10:39🛠️ Cool Tool - 11:53🔥 Take of the Week - 12:46⚡ Lightning Round ⚡ Paid - 13:48Organic - 25:34Social - 34:32⚙️ Working hard, or Hardly Working - 36:54🔎 ICYMI - 38:55🧠 Must Read Marketing Article of the Week - 39:23

  47. 416

    Study Abroad… Match. New Broad Match Experiments Coming to Google Ads

    This week on Marketing O’Clock: Google Ads rolls out simplified broad match testing with in-campaign experiments. Also, a new Conv. value metric combines actual and forecasted performance. Plus, Offerwall officially launches in Ad Manager, letting users unlock content through ads, surveys, or micro-payments.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsNew broad match experiments - 3:15Google Ads has added a new “Conv. value (incl. predicted)” metric - 6:21Google launches offerwall - 9:51🛠️ Cool Tool - 12:00🔥 Take of the Week - 12:34 ⚡ Lightning Round ⚡ Paid - 14:35Organic - 26:26Social - 40:44⚙️ Working hard, or Hardly Working -45:48🔎 ICYMI - 48:17 🧠 Must Read Marketing Article of the Week - 49:12

  48. 415

    AIring our Grievances with New AIO/AI Mode Search Console Reporting

    This week on Marketing O’Clock: AI Mode Data is finally here, and we’re in (Search) Consolable over the details. Plus, we tell you what you “audio” know about Google’s new Audio overviews and Google introduces target CPC bidding for demand gen campaigns. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle search console is now counting AI mode clicks - 1:17Google Search is testing audio overview - 8:03About Target CPC bidding for Demand Gen - 22:45🛠️ Cool Tool - 26:12🔥 Take of the Week - 27:23⚡ Lightning Round ⚡ Paid - 28:26Organic - 39:23Social - 45:28⚙️ Working hard, or Hardly Working - 49:12🔎 ICYMI - 50:32🧠 Must Read Marketing Article of the Week - 53:41 🎉 Shootin' The Heck - 54:58

  49. 414

    Pachai on the Future of Search & More Digital Marketing News | Marketing O’Clock Episode 386

    This week on Marketing O’Clock: Microsoft Ads drops new reporting tools and ends PMax’s priority over Standard Shopping. Google now supports loyalty perks in Organization structured data— Merchant Center not needed. Plus, AI Mode hits the main stage with multilingual search, and ads may be next (but classy).Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsMicrosoft advertising released its monthly updates - 1:58Google adds loyalty programs support to organization-structured data - 3:31Google AI Mode will be incorporated in Main Search - 5:15🛠️ Cool Tool - 8:11🔥 Take of the Week - 9:25⚡ Lightning Round ⚡ Paid - 11:20Organic - 20:40Social - 38:05⚙️ Working hard, or Hardly Working - 44:58🔎 ICYMI - 46:26🧠 Must Read Marketing Article of the Week - 47:31

  50. 413

    Video Killed the Shopping Star? Google Ads is Bringing Video to Search, Shopping, & More

    This week on Marketing O’Clock: Final URLs are turning into QR codes on TV screens. Meanwhile, Google Lens is rolling out to YouTube Shorts with real-time visual search. Also, PMax video ads are expanding to Search, Shopping, Image, and Discover tabs.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsTurn URL into a QR code on TV Screens - 3:20Google Lens coming to YouTube Shorts - 4:54Google expands video across Search, Shopping, and image tabs - 6:57🛠️ Cool Tool - 8:09🔥 Take of the Week - 8:44⚡ Lightning Round ⚡ Paid - 10:48Organic - 19:21Social - 27:26⚙️ Working hard, or Hardly Working - 31:22🔎 ICYMI - 35:07🧠 Must Read Marketing Article of the Week - 36:04

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ABOUT THIS SHOW

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Monday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Monday.

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