The Power of Client Referrals

Episode 39In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews New York personal injury and employment discrimination attorney Mark Shirian about building his firm since launching it on August 17, 2016, with $15,000 and zero clients.Mark explains how early encouragement led him into personal injury, while an initial sexual harassment matter drew him into discrimination work, and why owning a firm felt like true security and freedom. He shares growth challenges, including delegating, hiring, and building technology and deadline-driven infrastructure, plus balancing legal work with business development and cash flow.Mark details client acquisition through court networking, attorney referrals, client satisfaction, press and Instagram, Google Local Service Ads, local community events, and creating content for emerging AI-driven search.