PODCAST · business
The Circle of Trust
by LEXGRO
The Circle of Trust is a safe and objective space where law firm owners and personnel uncover marketing insights to scale their practices. Whether you’re a solo practitioner or part of a multi-partner law firm, our episodes are packed with actionable advice to grow your firm, boost revenue, and achieve your goals.
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43
Marketing Savvy for Patent Law Excellence
Episode 40In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Dan Thompson, a patent and trademark attorney in Akron, Ohio, about his path from chemistry to patent law and the benefits of studying and living in different parts of the U.S.Dan explains how his firm, Emerson, Thomson Bennett, grew initially through a strong rainmaker and why the team is now focused on firm-level marketing as founders approach retirement. They discuss how IP marketing differs from personal injury marketing, the challenge of reaching the right decision makers, and the importance of building familiarity and trust through consistent branding.Dan shares strategies, including LinkedIn, public speaking at technology conferences, and community involvement, and both highlight the growing need to use AI in business.
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The Power of Client Referrals
Episode 39In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews New York personal injury and employment discrimination attorney Mark Shirian about building his firm since launching it on August 17, 2016, with $15,000 and zero clients.Mark explains how early encouragement led him into personal injury, while an initial sexual harassment matter drew him into discrimination work, and why owning a firm felt like true security and freedom. He shares growth challenges, including delegating, hiring, and building technology and deadline-driven infrastructure, plus balancing legal work with business development and cash flow.Mark details client acquisition through court networking, attorney referrals, client satisfaction, press and Instagram, Google Local Service Ads, local community events, and creating content for emerging AI-driven search.
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Driving Success Through Conflict Resolution
Episode 38In this episode of the Circle of Trust podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Los Angeles-based mediator Bryant Galindo, founder of Collabs HQ.Bryant shares how early exposure to mediations while working as a paralegal led him to pursue negotiation and conflict resolution training at Columbia and become a pro bono mediator with the EEOC, eventually building a 10-year ADR and consulting practice. He describes serving startup founders and business teams on issues like equity restructuring, founder exits, dissolutions, and interpersonal alignment, and also working with larger organizations, including the United Nations, on team charters and relationship-building.Bryant explains how inbound marketing, keyword-focused content, and his book 'The New Middle' have driven visibility amid shifting AI-driven search.
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Effective Case Management and Client Relations
Episode 37In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Jaron Luttich of Element Standard about his company’s software, Control It, which aims to make the civil litigation process completely transparent for internal case teams and external clients.Jaron shares his path from practicing litigation after graduating law school in 2005 to spending over a decade selling legal services, consulting, and legal technology, then co-founding Element Standard after recognizing how case files become “junk drawers” and litigation workflows lack a standard, navigable process.He explains how Control It sits on top of firms’ existing systems, links to final work product, and provides clients 24/7 contextual access to case status and next options, improving client experience and scalable communication.
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Building a Successful Immigration Law Practice
Episode 36In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Philadelphia immigration lawyer John Vandenberg about his background, his path to Villanova Law School, and why he chose immigration law.John shares how frequent childhood moves and later work with an immigration attorney helped him connect with clients and love the practice, including corporate immigration that helps small companies access talent and stay competitive.He explains his firm’s growth to five attorneys and about 25 employees, the challenges of management and long client journeys, and how consistent marketing, community engagement, and a communications specialist support steady intake and client trust. John notes the importance of making clients happy, avoiding “shiny object” marketing, and building a firm that can run more autonomously.
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Innovations in Personal Injury Law Practice
Episode 35In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Scott Hendler, a Texas personal injury and wrongful death attorney who traces his commitment to fighting powerful institutions to his mother’s influence during the civil rights era.Scott shares his path from the Northeast to Texas, including leaving big law to join the plaintiff-side toxic tort firm Baron & Budd under mentor Fred Baron, then launching his own practice. He discusses decades-long litigation for banana plantation workers exposed to a banned pesticide, now set for trial in federal court in Delaware in February 2026, as well as other mass tort and serious injury matters, including an assisted living hypothermia death during Winter Storm Uri and a police shooting civil rights case.Scott explains his firm’s growth strategy relies primarily on word of mouth and reputation, and he describes plans to transition leadership to younger attorneys while reducing his own workload.
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Navigating Law and Business Challenges
Episode 34In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, Keith interviews Rashida Sims, founder of Belle Legal, a virtual firm based in DC serving bankruptcy clients in DC and Maryland and handling veterans' disability appeals nationwide.Rashida shares her non-traditional path from mental health counseling and child protective services to law after seeing the impact a special education attorney made for a client. She discusses attending law school in Arkansas, becoming a public defender in Wisconsin, then working for the government and a private veterans law firm before starting her own practice in late 2022 to gain more control and work-life balance.The conversation focuses on challenges of learning business, marketing, SEO, and CRMs, resources she’s used, and Keith’s suggestions for SEO, Google Business Profile, ads, and content strategies.
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YouTube Strategies for Personal Injury Attorneys
Episode 33In this episode of the Circle of Trust podcast hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, Keith interviews attorney Jeff Hampton about using YouTube to grow a law firm. Jeff shares his background from prosecutor to criminal defense and personal injury work, and explains how starting search-based YouTube videos during the 2020 pandemic expanded into a channel with about 545,000 subscribers and 18–20 million monthly views, generating roughly $3 million a year in additional law firm revenue. He also discusses a nationwide asset protection firm for Airbnb owners (STR Law Guys) supported by a second channel producing $50,000–$60,000 a month.Jeff explains why YouTube boosts trust and conversions, outlines a three-step hook formula, and emphasizes creating binge-worthy video sequences and repurposing content across platforms.
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Advanced Legal Marketing for Law Firms
Episode 32In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, Keith interviews Jason Cullen, a Massachusetts estate planning and probate attorney who has been a firefighter for over 20 years and became a licensed attorney at 42, opening his own practice immediately.Jason explains how his grandfather’s late-life career change inspired him, why he chose transactional work over litigation to fit his schedule, and how research showed most people needed estate planning or probate services.They discuss leveraging community referrals, the importance of Google reviews for social proof and search visibility, and balancing working “in” versus “on” the business while scaling and delegating. Keith outlines a law firm marketing funnel focused on specific services, intake, digital search, branding, seminars, and platforms like Facebook and LinkedIn.
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Mastering Legal Marketing Techniques
Episode 31In this episode of the Circle of Trust Podcast hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, Keith interviews Paul Yokabitus of Cary Estate Planning, an estate planning firm with multiple Triangle-area offices and plans to expand across North Carolina.Paul shares his path from law school and a general practice start to choosing estate planning because it fits his educator strengths, provides “happy law,” and allows growth beyond billable hours; he has grown from solo in 2018 to 42 team members, added a second law firm, an RIA financial planning firm, and trustee services, with tax and insurance services planned.Paul explains his marketing evolution from SEO and referral partners to scalable “cold channels” like Google LSAs and especially Meta-driven seminar/webinar campaigns, emphasizing testing, iteration, and channel diversity.
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Building a Successful Law Firm Brand
Episode 30In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, Keith interviews Brian Branch, a plaintiff-side personal injury attorney based in Albuquerque, New Mexico. Branch practices primarily personal injury, wrongful death, and insurance bad faith, with a smaller portion of his work involving oil and gas royalty cases.He describes coming from a family of attorneys, attending the University of Denver before transferring to and graduating from the University of New Mexico, and building his practice largely through referrals rather than mass advertising. The conversation focuses on how legal marketing in New Mexico has changed over time, particularly with the growth of TV ads and billboards, and an influx of out-of-state firms following Texas tort reform and New Mexico reciprocity.Branch explains he has avoided high-volume advertising because it requires a different firm structure, instead relying on former clients, attorney referrals, SEO support, CLEs, and community speaking. Keith shares LEXGRO’s perspective that law firms should set strategy based on their goals rather than letting ad agencies dictate growth plans.
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Embracing AI in Legal Marketing
Episode 29In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, Keith interviews Matthew Bourhis, a relatively recent law school graduate and founder of two law firms: Bourhis Law Group and Golden Gate Legal. Matthew discusses his personal motivation behind becoming a lawyer, heavily influenced by both of his parents, who were attorneys, and particularly by his mother's traumatic car accident.The conversation delves into the operational and marketing strategies of his firms. Bourhis Law Group focuses on insurance bad faith cases, while Golden Gate Legal handles personal injury cases. Matthew highlights the importance of digital and human marketing, ethical considerations in legal marketing, and leveraging programmatic SEO and social media marketing.He emphasizes maintaining a people-centered approach and being in touch with core values to deliver exceptional legal representation. Matthew also shares his future goals for maintaining sustainable growth without compromising on quality or core values.
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Legal Marketing: Balancing Tradition and Innovation
Episode 28In this episode of the Circle of Trust Podcast hosted by law firm CMO Keith Dyer, guest Paul Kinne, a partner at Gingras, Thomsen & Wachs Law Firm in Madison, Wisconsin, discusses the intricacies of growing a law firm.They cover an array of topics, including the firm's practice areas, which focus on personal injury and civil rights cases, and the challenges of marketing and case intake. Paul highlights their firm's commitment to personal attention and willingness to go to trial, which sets them apart from other firms. They talk about effective marketing strategies such as leveraging social media, SEO, and billboards, and the ongoing challenge of accurately measuring ROI on TV advertising.Paul also shares his desire to grow the firm gradually over the next decade, emphasizing the importance of maintaining the firm's values and ensuring its future success. The episode wraps up with discussions on improving intake processes and exploring new marketing tactics such as email newsletters.
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Revolutionizing Law Firm Financial Strategies
Episode 27In this episode of the Circle of Trust Podcast, Keith Dyer, CMO of LEXGRO, interviews Dr. Howie Golden, the owner of Capital Financing based in Atlanta, Georgia. Howie shares his intriguing journey from being a chiropractor to becoming a financier, helping personal injury law firms finance their cases.He discusses the financial challenges faced by contingency law firms, such as cash flow issues and the high costs of litigation. Howie introduces his company's unique solutions, including non-recourse case expense financing, that help law firms maintain cash flow, level the playing field against large insurance companies, and ultimately provide better outcomes for their clients.He also touches on the tax implications of lawyers investing their own money into cases and how his model provides a better alternative. The discussion highlights the importance of addressing the business side of law firms to ensure sustainable growth and success.
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Crafting Content for Legal Visibility
Episode 26In this episode of the Circle of Trust Podcast, hosted by Keith Dyer and sponsored by LEXGRO, Keith interviews David Arato, the owner of Lexicon Legal Content. David shares his journey from a music major and aspiring professional cellist to a law school graduate and successful content creator for law firms.He explains the services Lexicon Legal Content provides, focusing on compliant, SEO-oriented, and jurisdiction-specific content for law firms. David also discusses the impact of AI on content creation, emphasizing the necessity of human oversight to ensure content quality and differentiation.The conversation highlights the importance of balancing content for potential clients, Google rankings, and professional referrals.
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Marketing Mastery for Law Firm Growth
Episode 25In this episode of The Circle of Trust Podcast, host Keith Dyer interviews Dallin Groneman, a solo estate planning attorney based in Syracuse, Utah.Dallin shares his journey from working as a prosecutor in Salt Lake County to starting his own estate planning firm in February 2025. He discusses his initial challenges, his experience with probate during personal family events, and the steps he has taken to market his new firm.Dallin highlights the influence of mentors, his community-focused marketing strategies, and his aspirations for the future growth of his practice. He also speaks about balancing family life with professional responsibilities and his goals for financial success.
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The New Era of Legal Referrals
Episode 24In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and brought to you by LEXGRO, Keith is joined by Gabriel Stiritz, the founder of Lexamica.Gabriel discusses the innovative platform Lexamica, which facilitates smart referrals between lawyers and clients, streamlining the process of matching, tracking, and managing referrals. The conversation delves into Gabriel's background, how he transitioned from working in a plaintiff’s employment law firm to founding Lexamica, and the impact the platform has made in the legal industry.Gabriel also emphasizes the importance of automation and compliance in managing referrals and shares insights on the evolving landscape of law firm marketing and operations.
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Legal Challenges and Triumphs in the Caribbean
Episode 23In this episode of the Circle of Trust podcast, hosted by Keith Dyer and sponsored by LEXGRO, civil litigation attorney Faye Finisterre from Barbados shares her journey and experiences in law.Faye discusses her dual citizenship, her education at the London School of Economics, and the challenges she faced increasing her expertise in civil and commercial litigation. She speaks about founding her own firm, Finisterre Attorneys, with her mother and emphasizes the importance of setting boundaries and maintaining a focused intention in growing her practice.Faye also highlights her journey into meditation and coaching through Deepak Chopra’s methodology as a means of coping with professional stress. The podcast delves into her marketing approaches, reliance on referrals, and her future aspirations for scaling her practice by hiring and training new associates.
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Innovating in Crime and Defense Law
Episode 22In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, we hear from Jaroslaw Kruk, a seasoned attorney specializing in economic crime prevention and detection based in Warsaw, Poland. Jaroslaw discusses his extensive career, the intricacies of navigating Poland's legal landscape, and the unique methods his boutique law firm employs to tackle international fraud and defense industry legalities.He provides valuable insights into the challenges posed by white-collar crime, asset recovery, and the evolving role of technology and artificial intelligence in legal practice.
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Entrepreneurial Lessons for Lawyers
Episode 21In this episode of the Circle of Trust podcast, host Keith Dyer from LEXGRO chats with Darren Findling, the founder of The Probate Pro in Detroit, Michigan. Darren shares his unique journey from starting in his father's sole practice to establishing a national probate law firm.They discuss the importance of specialization, the strategic use of referrals, innovative marketing, and constant learning to achieve growth. Darren also emphasizes the role of technology, particularly AI, in reshaping the legal industry.Tune in to discover valuable insights into scaling a law firm and standing out in a competitive market.
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AI: The New Frontier in Legal Mediation
Episode 20In this episode of the Circle of Trust podcast, host Keith Dyer is joined by Mark Stiles, the founder of Joze.AI, to discuss the transformative potential of AI in conflict resolution within law firms. They explore how AI can streamline mediation processes, making conflict resolution more efficient and cost-effective.Mark shares insights from his 30-year legal career, the development of Joze.AI, and their current experimental phases involving subject matter experts. They discuss the collaborative nature of this AI tool, its potential impact on various types of conflicts, and the ongoing journey to improve and innovate in this space.Tune in to learn how AI can help law firms enhance their workflow and client satisfaction.
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AI and the Future of Law Firms
Episode 19In this episode of The Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, South African lawyer and entrepreneur Nicolene Schoeman-Louw discusses her journey of building a successful law firm over 20 years. Nicolene shares insights into how her firm helps entrepreneurs with legal needs, the importance of marketing, and how they adapt to evolving business landscapes, including the integration of AI. The conversation highlights key issues such as office politics, engagement, and the importance of data-driven decisions for sustainable growth.Nicolene also emphasizes the value of content marketing and networking for business success.
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Transform Your Law Firm with the EOS Approach
Episode 18In this episode of the Circle of Trust Podcast, host Keith Dyer sits down with Matt Hahne, an EOS implementer, to discuss the Entrepreneurial Operating System (EOS). They delve into the importance of having a structured system to prioritize and execute visionary ideas for law firm growth.Matt shares his journey from being a serial entrepreneur to becoming an EOS implementer, highlighting how EOS transformed his life and business. They explore how law firms can benefit from EOS by focusing on vision, traction, and team health to create a self-managing firm.The discussion emphasizes the critical distinction between owning a job and owning a business, and how EOS can help law firm owners achieve the freedom to focus on big-picture goals.
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Growing a Law Practice in a Saturated Market
Episode 17In this episode of the Circle of Trust Podcast hosted by Keith Dyer, Florida personal injury and wrongful death attorney Amanda Baggett discusses her journey in the legal field, the unique aspects of her law firm, and her approach to balancing a busy career with motherhood.Amanda shares her insights on successful marketing strategies for law firms, the challenges of standing out in a saturated market, and the importance of personal connections and community involvement. She also talks about the significance of having an in-house marketing team and the potential benefits of billboard advertising.The conversation wraps up with a discussion on the future goals for Baggett Law, emphasizing the importance of maintaining quality service while growing the firm.
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AI & Legal Tech for Modern Law Firms
Episode 16In this episode of the Circle of Trust Podcast, hosted by Keith Dyer and brought to you by LEXGRO, Patrick McEen, Director of Marketing and Operations at Meyer Wilson and Werning, shares insights about integrating technology in law firms for efficient marketing and operations.McEuen discusses the challenges and solutions in consolidating technology platforms, using marketing attribution tools, and leveraging AI to streamline processes. The conversation also touches on the importance of a tech-savvy internal team, the evolving landscape of legal tech, and strategic marketing approaches for law firm growth.
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Law Firm Growth and Innovation
Episode 15In this episode of the Circle of Trust Podcast, host Keith Dyer talks to Brian LaBovick, owner of LaBovick Law Group, about his journey from a young, aspiring lawyer to a successful law firm owner with offices in Florida and Massachusetts.Brian shares his experiences and challenges, including his background in boxing and wrestling, his initial foray into the legal world, and the pivotal moments that shaped his career. The conversation delves into the importance of marketing, the impact of AI on the legal industry, and maintaining a strong vision and core values within the firm.From his unique road to independence to his future goals for LaBovick Law Group, Brian offers valuable insights for law firm owners and aspiring attorneys alike.
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Strategic Marketing for Personal Injury Attorneys
Episode 14In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and brought to you by LEXGRO, Northern Virginia personal injury attorney Dagoberto Rodriguez shares his journey from Venezuela to becoming a successful attorney in the U.S.Dagoberto discusses his experiences and challenges in marketing his firm, including the high costs of Google Ads and the frustrations of finding effective digital marketing strategies. He emphasizes the importance of social media, the need for a strategic approach, and offers advice for young lawyers looking to grow their practices.Dagoberto also touches on the potential impact of private equity in the PI world and his long-term goals for his law firm.
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Revolutionizing Law Firm Growth Through Flexible Staffing
Episode 13In this episode of the Circle of Trust podcast, host Keith Dyer, CMO of LEXGRO, interviews Whitney Norris, Managing Director of Hire an Esquire.They discuss how Hire an Esquire, a division of Major Lindsay and Africa, helps small to medium-sized law firms access fractional legal talent through their exclusive legal job board. Whitney explains the benefits of using their platform, which ensures only qualified legal professionals apply for posted opportunities, aiding firms in managing fluctuating workloads cost-effectively.The conversation also covers the variety of legal practice areas handled, the demand for litigation support, and the potential for contract roles to transition into permanent positions. Whitney also shares her background in recruiting and software sales and her passion for helping law firms scale successfully.
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Building a Compassionate Legal Practice
Episode 12In this episode of the Circle of Trust podcast, hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, Brittany Lindsay discusses her family and child advocacy law practice. Recently having started her own firm, Brittany explains her child-focused approach to cases involving divorce, paternity, dependency, and special education law.She shares insights from her background as a foster parent and camp counselor, which fuel her passion for youth development. Brittany also discusses the challenges of managing a solo practice, the importance of client service, and her goals for growing her firm. She emphasizes the ethical marketing practices needed when expanding her business in compliance with bar rules.Whether you are a young lawyer, a legal marketing enthusiast, or interested in family law, this episode offers valuable perspectives on building a compassionate and client-centered law practice.
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14
Innovative Branding for Law Firm Success
In this episode of the Circle of Trust podcast, host Keith Dyer engages in a lively conversation with Lee Rudin, a personal injury attorney based in New Orleans.Lee shares his journey from a New Jersey upbringing to becoming a law student. He discusses his evolution from working in insurance defense to starting his own successful personal injury firm. Lee emphasizes the power of grassroots marketing and the importance of memorable branding through his 'Get Rude' campaign.He also delves into his unique sponsorship of a local pro wrestling promotion and his vision for expanding his brand nationwide. The conversation highlights the mutual importance of authenticity and effective marketing strategies in building a successful law firm.
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13
Amplify Your Law Firm’s Growth through Traditional Media
Episode 10In this episode of the Circle of Trust Podcast, host Keith Dyer, CMO of LEXGRO, sits down with marketing expert Ginger Seger. They discuss Ginger’s extensive background in marketing, including her experiences with cable advertising, radio, TV, and billboards.The conversation dives deep into the advantages and challenges of various media types for law firm marketing, the importance of emotional and community-engaging campaigns, and the future of radio consumption.Ginger provides actionable insights on crafting effective multimedia campaigns and emphasizes the significance of long-term branding efforts.
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Budgeting for Law Firms
Episode 9In this episode of the Circle of Trust Podcast, hosted by Keith Dyer, CMO of LEXGRO, guest Luis Scott, founder of 8 Figure Firm, shares his journey from a background in education to becoming a legal entrepreneur and growth consultant. Luis discusses his Nine Principles of Exponential Growth and his work with law firms. Keith and Luis dive into the concept of a 'growth budget' for law firms, discussing the balance between direct response marketing and branding, with specific budget allocations for firms of different sizes. They also explore the pitfalls of setting marketing budgets without clear goals.The episode provides actionable insights for law firms aiming to grow sustainably or scale significantly, highlighting the importance of perseverance and strategic marketing.
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11
Marketing Beyond the Verdict
In this episode of the Circle of Trust podcast, host Keith Dyer, Founder and Chief Marketing Officer of LEXGRO, welcomes Brittany Hernandez, an attorney and head of legal innovation at Gavel.They delve into the importance of integrating technology, AI, and innovative strategies to streamline law firm operations and improve client experiences. Brittany shares her journey from practicing law to educating lawyers about leveraging technology for increased efficiency and new business models.The discussion highlights lead generation challenges, the role of AI in marketing, and strategic approaches to client intake and qualification. Additionally, Brittany provides insights into valuable courses and thought leaders that have influenced her work in legal tech.
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Redefining Legal Mediation in a Digital Age
In this episode of the Circle of Trust podcast, host Keith Dyer, Founder and Chief Marketing Officer of LEXGRO, interviews Ari J. Sliffman from JS Resolutions Law based in Philadelphia. They dive deep into Ari’s role as a mediator and arbitrator, his current marketing strategies, and the challenges of breaking into the mediation field dominated by seasoned professionals. Ari shares his reliance on word-of-mouth referrals, participation in Philadelphia’s Dispute Resolution Center, and leveraging social media platforms like LinkedIn.The discussion also highlights his future marketing goals, including developing a newsletter, continuing in-person networking, and exploring advanced tools for scaling his marketing efforts efficiently.
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9
Building the Ultimate Law Firm Sales Team
In this episode of the Circle of Trust podcast, hosted by Keith Dyer, Founder and Chief Marketing Officer of LEXGRO, the focus is on intake training for law firms. Keith is joined by Chris Mullins, owner of Intake Academy, who shares her extensive experience and best practices for optimizing law firm intake processes. Discussion points include the importance of treating intake as a sales team, deploying an intake auditor, and implementing processes for recording, monitoring, and providing feedback on calls. Emphasis is placed on the necessity of proper training, mindset, and structure to convert leads efficiently and maximize marketing spend.
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Scaling Law Firms Through Virtual Hiring
In this episode of the Circle of Trust podcast, host Keith Dyer, Founder and Chief Marketing Officer of LEXGRO, welcomes Alex Miranda to discuss the transformation of law firm growth through the implementation of virtual teams and hybrid hiring.They cover the changing business landscape, the benefits of using virtual assistants, and strategies for overcoming growth barriers. The conversation delves into the importance of standard operating procedures, leveraging technology, and creating a productive and efficient workforce.With practical insights and actionable advice, this episode is a must-listen for law firm owners looking to scale effectively in today's competitive market.
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Unveiling Law Firm Funding Tactics
In this episode of the Circle of Trust podcast, host Keith Dyer, Founder and Chief Marketing Officer of LEXGRO, discusses law firm growth strategies and financing options with Ari Kornhaber of Esquire Bank.Ari, a lawyer and banker, offers insights into tailored financial solutions for contingency fee law firms and the unique challenges they face. Topics include law firm funding, managing case costs, and the benefits of working with Esquire Bank.Ari also highlights Esquire Bank’s commitment to social justice and the valuable resources available on their platform, Lawyer IQ
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Optimizing Law Firm Intake Processes
In this episode of the Circle of Trust podcast, host Keith Dyer, Founder and Chief Marketing Officer of LEXGRO, talks with Chris Mullins, the founder of Intake Academy.They discuss the critical role of intake training in law firms, focusing on improving conversion rates through effective client communication and emotional engagement. Chris shares her expertise on analyzing call recordings, using active listening, and integrating marketing with intake processes.The episode also covers the benefits of AI technology in monitoring and training intake staff, ensuring law firms optimize their client interactions for better results.Watch on YouTubeFollow LEXGRO
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5
Accelerating Law Firm Profitability
In this episode of the Circle of Trust podcast, hosted by Keith Dyer, the Founder and Chief Marketing Officer of LEXGRO, special guest Ryan Kimler, a fractional Chief Financial Officer for law firms, covers key tactics for law firm growth and financial management.They examine numerous financial models, concentrating on spending tracking, revenue analysis, and profit maximization. Kimler demonstrates realistic spreadsheet methods for projecting financial demands, assisting law firms in determining loan amounts, and planning for long-term growth.This podcast offers significant information for law firm owners seeking dependable revenue and continuous, sustainable growth.
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Navigating Law Firm Financing
Expert Insights from Joseph Evans and Don Springer of Capital Bank on Strategic Growth and Funding SolutionsIn this episode of the Circle of Trust podcast, host Keith Dyer, Founder and Chief Marketing Officer of LEXGRO, discusses strategies for obtaining law firm financing with special guests Joseph ‘Joey’ Evans, Vice President, and Don Springer, Senior Vice President from Capital Bank SBA Lending Group.They explore various types of loans available to law firms, including SBA loans, commercial mortgages, and credit lines, focusing on cash flow management and the importance of detailed business planning and financial projections.The episode emphasizes the personalized, relationship-oriented approach of Capital Bank, which offers in-house services and long-term support tailored to the unique needs of law firms.Schedule linkWebsiteSubscribe on YouTube
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ABOUT THIS SHOW
The Circle of Trust is a safe and objective space where law firm owners and personnel uncover marketing insights to scale their practices. Whether you’re a solo practitioner or part of a multi-partner law firm, our episodes are packed with actionable advice to grow your firm, boost revenue, and achieve your goals.
HOSTED BY
LEXGRO
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