The Circle of Trust

Episode 58In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Jason Epstein, a Seattle personal injury lawyer and owner of Premier Law Group.Jason shares how a philosophy degree led him to law school at Pepperdine, his early decision to pursue PI to avoid billable hours, and his path from opening a firm straight out of school to building a partnership-based practice.He explains the firm’s growth to 12–13 employees and four attorneys through referrals, community involvement, Spanish-language outreach, and SEO, while avoiding billboards, TV, and heavy paid search. Jason and Keith discuss competition in paid digital marketing, private equity, and alternative business structures.Watch the episode on YouTube: https://youtu.be/DkRD8XwurEgLearn more about LEXGRO: https://lexgro.com/

Episode 57In this episode of the Circle of Trust podcast hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews attorney Abby Chin, managing partner at Cooper Elliot in Columbus, Ohio.Abby shares her path from starting on the defense side at a large firm to becoming a trial lawyer focused on helping individuals and families in complex litigation, including catastrophic injury and wrongful death.Abby explains the firm’s contingency-fee approach, referral-driven growth, marketing efforts like SEO, LinkedIn, speaking engagements, and new radio/podcast spots.

Episode 56In this episode of the Circle of Trust podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Jason, a Florida personal injury attorney, and Andres, who runs operations in Monterrey, Mexico, about providing remote talent to law firms through Regents RS.Jason explains how hiring challenges during COVID led him to Andres and to the idea of recruiting highly educated Mexican professionals—often even lawyers—to fill roles like paralegals, intake, and clerical work, leveraging currency advantages, shared time zones, and cultural familiarity.They discuss hiring uncommon roles such as physicians for record review, engineers, and marketing talent like SEO specialists and video editors, and highlight Monterrey’s large, bilingual workforce and travel accessibility.Watch the episode on YouTube: https://youtu.be/nw7LTlFfuwULearn more about LEXGRO: https://lexgro.com/

Episode 55In this episode of the Circle of Trust podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Tulsa, Oklahoma personal injury lawyer Joel LaCourse about his path from finance and accounting to law, including early work as a CPA and a stint in university finance that initially led him to pursue a law degree.Joel shares how courtroom litigation became his calling, why he left insurance defense due to ethical concerns, and how he built a plaintiff-focused, trial-oriented firm that trains young lawyers through real courtroom experience.He discusses the changing PI landscape with more cases requiring lawsuits due to lower settlement offers, and explains how a 2019 marketing epiphany led to rapid growth from six employees in 2020 to about 30 today through multi-channel advertising and digital efforts.Watch the episode on YouTube: https://youtu.be/7a4jkOMH9HELearn more about LEXGRO: https://lexgro.com/

Episode 54In this episode of the Circle of Trust podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Richelle Bauman and Jose Torres of Lawbox, a company providing “pre-litigation as a service” for personal injury firms from client onboarding through demand drafting.They explain how Lawbox acts as an extension of a firm by opening claims, gathering records, coordinating treatment, establishing liability with attorneys, drafting demands and medical chronologies, and using proprietary technology with a human-in-the-loop model staffed by experienced U.S.-based case managers.The discussion covers common firm pain points, especially intake breakdowns, poor CMS data transfer, and excessive time-on-desk, and how Lawbox builds systems to improve cash flow. Watch the episode on YouTube: https://youtu.be/oYkh3WubxAELearn more about LEXGRO: https://lexgro.com/

Episode 53In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with former client and friend Blake Swan about his rapid firm growth and recent acquisition by Top Dog Law.Blake recounts starting out heavily reliant on referrals, then shifting to direct case acquisition through billboards, radio, Spanish TV, Google Ads, and LSAs, which helped him scale quickly and improve margins. He discusses the fear and uncertainty of investing early marketing dollars, learning through trial and error, and the importance of patience, data-driven tracking, and business education through masterminds and coaching.Blake explains why he chose to work with Keith based on trust and honest expectations, and he shares how the Top Dog integration has brought new scale, budgets, responsibilities, and operational insights.Watch the episode on YouTube: https://youtu.be/ovMRvDnK-b4Learn more about LEXGRO: https://lexgro.com/

Episode 52In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Anderson Franco, a San Francisco solo personal injury attorney.Anderson shares his path from UC Berkeley to 7 years in insurance defense, where he learned how insurers evaluate claims and saw communication gaps harming Spanish-speaking plaintiffs.He explains how he launched his own practice around 2020 to serve local communities, with about 80% of clients being Spanish-only speakers, and how he relies on strong results, word-of-mouth, and being helpful even when inquiries aren’t PI cases. The conversation also covers growth challenges, including intake, hiring support, SEO, and AI search.Watch the episode on YouTubeLearn more about LEXGRO

Episode 51In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Parker Fox, an associate attorney at Slater & Zurz in Akron, Ohio, about his background and his perspective on law firm marketing.Parker shares his move from Phoenix, where he worked at Morgan & Morgan, to Ohio, describing Slater & Zurz as a 10-attorney legacy personal injury firm handling cases statewide, including car accidents, dog bites, slip-and-falls, nursing home cases, and wrongful death, and noting the need to file lawsuits to deal with insurers.He contrasts high-spend, “pay-to-play” marketing with Ohio’s referral-and-relationship model, discusses building a network through local events and medical providers, and emphasizes empathy, shared values, and fighting insurers for clients.Learn more: https://lexgro.com/Subscribe to our YouTube channel: https://www.youtube.com/@LEXGRO

Episode 50In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith talks with his friend Clarke Speaks about their work together improving law firm marketing and operations.Clarke explains how insisting on case attribution and better data changed how the firm makes decisions, including reevaluating underperforming streaming efforts. He describes attending numerous legal marketing and management conferences to accelerate learning, emphasizing that marketing is a continuous, evolving process rather than “set it and forget it.” They discuss revenue growth from roughly $3.5 million to a projected $15 million over about four years, the goal of predictable client acquisition at a reasonable cost, and the operational challenges that follow growth, including systems, culture, and staffing as the firm scales to thousands of cases.In case you missed part!Learn more: https://lexgro.com/

Episode 49In this episode of the Circle of Trust podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews his longtime friend Clarke Speaks, a personal injury and workers’ compensation lawyer serving North and South Carolina with offices in Wilmington and Charlotte. Clarke describes how, before working with Keith in 2021, his firm had a strong client-centered foundation and success with catastrophic cases but felt plateaued and overly dependent on TV and pay-per-click, with inconsistent agency support and poor Google Business Profile performance. He wanted a predictable, consistent client acquisition process to support major expansion and reduce vendor-driven strategy. Clarke explains why he trusted Keith’s expertise across traditional and digital marketing, including Keith’s training at MIT, and recounts how they “went down to the studs” to clarify the firm’s identity, uncover the firm’s “why,” and create a stronger brand/hero video and cohesive growth strategy across markets.Learn more on: https://lexgro.com/how-we-work/Watch the episode on YouTube

Episode 48Mike Streich joins Keith Dyer on the Circle of Trust Podcast to discuss his transition from defense attorney to plaintiff's lawyer, launching a new personal injury law firm, building referral relationships, competing in one of the country's toughest legal markets, and navigating the future of private equity in personal injury law.From startup challenges to branding, LinkedIn marketing, and long-term growth strategies, this episode is packed with practical advice for attorneys building modern law firms.To learn more, listen to the full episode of the Circle of Trust podcast on YouTube, Spotify, and Apple Podcasts!

Episode 47In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Salt Lake City personal injury attorney Kurt London about his path into law and how he’s grown his multi-state practice.Kurt shares that his father is a judge and explains why he chose personal injury, including a motorcycle accident where he trusted an insurance adjuster, settled without a lawyer, and later needed back surgery.He walks through his early career with the Innocence Project and large Utah firms before opening his own firm about two and a half years ago, growing primarily through referrals, heavy networking, and frequent relationship-building events rather than big ad budgets. Kurt discusses a life-changing client case and advises lawyers to “always be branding,” especially authentically on platforms like LinkedIn.Visit us at: https://lexgro.com/

Episode 46In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Oakland-based attorney Arthur Bryant about his path into public interest law and his 35-year tenure building Public Justice (formerly Trial Lawyers for Public Justice).He explains how he grew Public Justice from two people into a national organization with 43 staff, 23 lawyers, 2,700 members, and an $8 million budget, pursuing impact cases across civil rights, consumer, worker, environmental, and access-to-justice issues.Bryant also describes his Title IX athletics litigation, his shift back to private practice in 2020, launching his own firm, and navigating marketing while anticipating increased Title IX disputes tied to House v. NCAA and schools cutting teams.

Episode 45In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews New Mexico personal injury attorney Damon Hudson, who practices statewide from Santa Fe and frequently works in Albuquerque.Damon shares how he “stumbled” into plaintiff work after disliking defense firms and the billable-hour model, and how representing injured people aligned with his values and led him to start his own firm.The conversation focuses on defining a lawyer’s “why,” prioritizing trust and client communication, and avoiding “factory” approaches that chase quick settlements. Damon explains his growth from about 20 cases to more than double in roughly 10 months, driven largely by networking, referrals, and LinkedIn video content. Visit LEXGRO: https://www.lexgro.com/Visit Hudson Injury Law: https://www.hudsoninjurylaw.com/

Episode 44In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with David Yarr, founder and forensic animator at Top View Animation, about how forensic animations help personal injury and defense lawyers communicate accident and negligence events to juries and in mediations.David explains that his reconstructions are built from expert collaboration and evidence such as EDR data, police reports, and crash analysis, making the work science-based rather than speculative. He shares his background of immigrating from Iran, developing 3D animation skills, and entering forensic animation in 2013, before starting his own company in October 2023 after working at Momentum Engineering.David highlights a recent motorcycle case where an animation contributed to a major settlement and discusses marketing and growth ideas, including content, conferences, webinars, and outreach.

Episode 43In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Louisiana injury and accident lawyer Loyd Bourgeois about his path from civil and environmental engineering to law, including early environmental work and post–Hurricane Katrina litigation.Lloyd explains how helping his cousin with brain cancer fight an insurance company for disability benefits shifted his career and led him to start his own firm around 2010 with a lifestyle-first plan focused on family.He describes later accelerating growth by implementing EOS with an outside implementer, expanding marketing through blogging, video, LinkedIn, SEO, social media, and community sponsorships, and leveraging tech to serve clients broadly through COVID.

Episode 42In this episode of The Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Anthony Bux of Sanguine Strategic Advisors about lead generation and scalable growth for law firms.Anthony shares his 20-year journey in legal marketing, including helping build an early legal lead generation agency, later operating a national consumer law firm buying 35,000–40,000 leads per month, and launching Sanguine in 2019 to rigorously vet and test solution providers for attorneys.They discuss rising cost-per-acquisition in many markets, the importance of diversifying marketing channels, and how poor intake systems can undermine lead performance and create misattribution. Anthony also highlights other vetted services Sanguine provides, including policy limit investigation, medical record retrieval, nearshore staffing, preventative health programs, and AI tools focused on intake efficiency, while emphasizing digital fundamentals like websites, PPC, SEO, and Google reviews.

Episode 41In this episode of The Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Matthew Korn, an employment class action litigator at Fisher Phillips in Columbia, South Carolina.Matt shares his path from a small-town upbringing near Rochester, New York, to Providence College, law school at GW and Georgetown, and early litigation experience at the U.S. Department of Labor before joining Fisher Phillips, including a brief in-house stint at an operational gold mine.He explains why employment law fits his strengths and how he grows his practice through relationship-based networking, industry specialization, referrals, and consistent outreach. Matt also introduces Dad Esque, a free online community for lawyer dads focused on reducing isolation, sharing practical support, and building connections, including Zoom meetups and an upcoming virtual summit.

Episode 40In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Dan Thompson, a patent and trademark attorney in Akron, Ohio, about his path from chemistry to patent law and the benefits of studying and living in different parts of the U.S.Dan explains how his firm, Emerson, Thomson Bennett, grew initially through a strong rainmaker and why the team is now focused on firm-level marketing as founders approach retirement. They discuss how IP marketing differs from personal injury marketing, the challenge of reaching the right decision makers, and the importance of building familiarity and trust through consistent branding.Dan shares strategies, including LinkedIn, public speaking at technology conferences, and community involvement, and both highlight the growing need to use AI in business.

Episode 39In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews New York personal injury and employment discrimination attorney Mark Shirian about building his firm since launching it on August 17, 2016, with $15,000 and zero clients.Mark explains how early encouragement led him into personal injury, while an initial sexual harassment matter drew him into discrimination work, and why owning a firm felt like true security and freedom. He shares growth challenges, including delegating, hiring, and building technology and deadline-driven infrastructure, plus balancing legal work with business development and cash flow.Mark details client acquisition through court networking, attorney referrals, client satisfaction, press and Instagram, Google Local Service Ads, local community events, and creating content for emerging AI-driven search.

Episode 38In this episode of the Circle of Trust podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Los Angeles-based mediator Bryant Galindo, founder of Collabs HQ.Bryant shares how early exposure to mediations while working as a paralegal led him to pursue negotiation and conflict resolution training at Columbia and become a pro bono mediator with the EEOC, eventually building a 10-year ADR and consulting practice. He describes serving startup founders and business teams on issues like equity restructuring, founder exits, dissolutions, and interpersonal alignment, and also working with larger organizations, including the United Nations, on team charters and relationship-building.Bryant explains how inbound marketing, keyword-focused content, and his book 'The New Middle' have driven visibility amid shifting AI-driven search.

Episode 37In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Jaron Luttich of Element Standard about his company’s software, Control It, which aims to make the civil litigation process completely transparent for internal case teams and external clients.Jaron shares his path from practicing litigation after graduating law school in 2005 to spending over a decade selling legal services, consulting, and legal technology, then co-founding Element Standard after recognizing how case files become “junk drawers” and litigation workflows lack a standard, navigable process.He explains how Control It sits on top of firms’ existing systems, links to final work product, and provides clients 24/7 contextual access to case status and next options, improving client experience and scalable communication.

Episode 36In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Philadelphia immigration lawyer John Vandenberg about his background, his path to Villanova Law School, and why he chose immigration law.John shares how frequent childhood moves and later work with an immigration attorney helped him connect with clients and love the practice, including corporate immigration that helps small companies access talent and stay competitive.He explains his firm’s growth to five attorneys and about 25 employees, the challenges of management and long client journeys, and how consistent marketing, community engagement, and a communications specialist support steady intake and client trust. John notes the importance of making clients happy, avoiding “shiny object” marketing, and building a firm that can run more autonomously.

Episode 35In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Scott Hendler, a Texas personal injury and wrongful death attorney who traces his commitment to fighting powerful institutions to his mother’s influence during the civil rights era.Scott shares his path from the Northeast to Texas, including leaving big law to join the plaintiff-side toxic tort firm Baron & Budd under mentor Fred Baron, then launching his own practice. He discusses decades-long litigation for banana plantation workers exposed to a banned pesticide, now set for trial in federal court in Delaware in February 2026, as well as other mass tort and serious injury matters, including an assisted living hypothermia death during Winter Storm Uri and a police shooting civil rights case.Scott explains his firm’s growth strategy relies primarily on word of mouth and reputation, and he describes plans to transition leadership to younger attorneys while reducing his own workload.

Episode 34In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, Keith interviews Rashida Sims, founder of Belle Legal, a virtual firm based in DC serving bankruptcy clients in DC and Maryland and handling veterans' disability appeals nationwide.Rashida shares her non-traditional path from mental health counseling and child protective services to law after seeing the impact a special education attorney made for a client. She discusses attending law school in Arkansas, becoming a public defender in Wisconsin, then working for the government and a private veterans law firm before starting her own practice in late 2022 to gain more control and work-life balance.The conversation focuses on challenges of learning business, marketing, SEO, and CRMs, resources she’s used, and Keith’s suggestions for SEO, Google Business Profile, ads, and content strategies.

Episode 33In this episode of the Circle of Trust podcast hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, Keith interviews attorney Jeff Hampton about using YouTube to grow a law firm. Jeff shares his background from prosecutor to criminal defense and personal injury work, and explains how starting search-based YouTube videos during the 2020 pandemic expanded into a channel with about 545,000 subscribers and 18–20 million monthly views, generating roughly $3 million a year in additional law firm revenue. He also discusses a nationwide asset protection firm for Airbnb owners (STR Law Guys) supported by a second channel producing $50,000–$60,000 a month.Jeff explains why YouTube boosts trust and conversions, outlines a three-step hook formula, and emphasizes creating binge-worthy video sequences and repurposing content across platforms.

Episode 32In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, Keith interviews Jason Cullen, a Massachusetts estate planning and probate attorney who has been a firefighter for over 20 years and became a licensed attorney at 42, opening his own practice immediately.Jason explains how his grandfather’s late-life career change inspired him, why he chose transactional work over litigation to fit his schedule, and how research showed most people needed estate planning or probate services.They discuss leveraging community referrals, the importance of Google reviews for social proof and search visibility, and balancing working “in” versus “on” the business while scaling and delegating. Keith outlines a law firm marketing funnel focused on specific services, intake, digital search, branding, seminars, and platforms like Facebook and LinkedIn.

Episode 31In this episode of the Circle of Trust Podcast hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, Keith interviews Paul Yokabitus of Cary Estate Planning, an estate planning firm with multiple Triangle-area offices and plans to expand across North Carolina.Paul shares his path from law school and a general practice start to choosing estate planning because it fits his educator strengths, provides “happy law,” and allows growth beyond billable hours; he has grown from solo in 2018 to 42 team members, added a second law firm, an RIA financial planning firm, and trustee services, with tax and insurance services planned.Paul explains his marketing evolution from SEO and referral partners to scalable “cold channels” like Google LSAs and especially Meta-driven seminar/webinar campaigns, emphasizing testing, iteration, and channel diversity.

Episode 30In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, Keith interviews Brian Branch, a plaintiff-side personal injury attorney based in Albuquerque, New Mexico. Branch practices primarily personal injury, wrongful death, and insurance bad faith, with a smaller portion of his work involving oil and gas royalty cases.He describes coming from a family of attorneys, attending the University of Denver before transferring to and graduating from the University of New Mexico, and building his practice largely through referrals rather than mass advertising. The conversation focuses on how legal marketing in New Mexico has changed over time, particularly with the growth of TV ads and billboards, and an influx of out-of-state firms following Texas tort reform and New Mexico reciprocity.Branch explains he has avoided high-volume advertising because it requires a different firm structure, instead relying on former clients, attorney referrals, SEO support, CLEs, and community speaking. Keith shares LEXGRO’s perspective that law firms should set strategy based on their goals rather than letting ad agencies dictate growth plans.

Episode 29In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, Keith interviews Matthew Bourhis, a relatively recent law school graduate and founder of two law firms: Bourhis Law Group and Golden Gate Legal. Matthew discusses his personal motivation behind becoming a lawyer, heavily influenced by both of his parents, who were attorneys, and particularly by his mother's traumatic car accident.The conversation delves into the operational and marketing strategies of his firms. Bourhis Law Group focuses on insurance bad faith cases, while Golden Gate Legal handles personal injury cases. Matthew highlights the importance of digital and human marketing, ethical considerations in legal marketing, and leveraging programmatic SEO and social media marketing.He emphasizes maintaining a people-centered approach and being in touch with core values to deliver exceptional legal representation. Matthew also shares his future goals for maintaining sustainable growth without compromising on quality or core values.

Episode 28In this episode of the Circle of Trust Podcast hosted by law firm CMO Keith Dyer, guest Paul Kinne, a partner at Gingras, Thomsen & Wachs Law Firm in Madison, Wisconsin, discusses the intricacies of growing a law firm.They cover an array of topics, including the firm's practice areas, which focus on personal injury and civil rights cases, and the challenges of marketing and case intake. Paul highlights their firm's commitment to personal attention and willingness to go to trial, which sets them apart from other firms. They talk about effective marketing strategies such as leveraging social media, SEO, and billboards, and the ongoing challenge of accurately measuring ROI on TV advertising.Paul also shares his desire to grow the firm gradually over the next decade, emphasizing the importance of maintaining the firm's values and ensuring its future success. The episode wraps up with discussions on improving intake processes and exploring new marketing tactics such as email newsletters.

Episode 27In this episode of the Circle of Trust Podcast, Keith Dyer, CMO of LEXGRO, interviews Dr. Howie Golden, the owner of Capital Financing based in Atlanta, Georgia. Howie shares his intriguing journey from being a chiropractor to becoming a financier, helping personal injury law firms finance their cases.He discusses the financial challenges faced by contingency law firms, such as cash flow issues and the high costs of litigation. Howie introduces his company's unique solutions, including non-recourse case expense financing, that help law firms maintain cash flow, level the playing field against large insurance companies, and ultimately provide better outcomes for their clients.He also touches on the tax implications of lawyers investing their own money into cases and how his model provides a better alternative. The discussion highlights the importance of addressing the business side of law firms to ensure sustainable growth and success.

Episode 26In this episode of the Circle of Trust Podcast, hosted by Keith Dyer and sponsored by LEXGRO, Keith interviews David Arato, the owner of Lexicon Legal Content. David shares his journey from a music major and aspiring professional cellist to a law school graduate and successful content creator for law firms.He explains the services Lexicon Legal Content provides, focusing on compliant, SEO-oriented, and jurisdiction-specific content for law firms. David also discusses the impact of AI on content creation, emphasizing the necessity of human oversight to ensure content quality and differentiation.The conversation highlights the importance of balancing content for potential clients, Google rankings, and professional referrals.

Episode 25In this episode of The Circle of Trust Podcast, host Keith Dyer interviews Dallin Groneman, a solo estate planning attorney based in Syracuse, Utah.Dallin shares his journey from working as a prosecutor in Salt Lake County to starting his own estate planning firm in February 2025. He discusses his initial challenges, his experience with probate during personal family events, and the steps he has taken to market his new firm.Dallin highlights the influence of mentors, his community-focused marketing strategies, and his aspirations for the future growth of his practice. He also speaks about balancing family life with professional responsibilities and his goals for financial success.

Episode 24In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and brought to you by LEXGRO, Keith is joined by Gabriel Stiritz, the founder of Lexamica.Gabriel discusses the innovative platform Lexamica, which facilitates smart referrals between lawyers and clients, streamlining the process of matching, tracking, and managing referrals. The conversation delves into Gabriel's background, how he transitioned from working in a plaintiff’s employment law firm to founding Lexamica, and the impact the platform has made in the legal industry.Gabriel also emphasizes the importance of automation and compliance in managing referrals and shares insights on the evolving landscape of law firm marketing and operations.

Episode 23In this episode of the Circle of Trust podcast, hosted by Keith Dyer and sponsored by LEXGRO, civil litigation attorney Faye Finisterre from Barbados shares her journey and experiences in law.Faye discusses her dual citizenship, her education at the London School of Economics, and the challenges she faced increasing her expertise in civil and commercial litigation. She speaks about founding her own firm, Finisterre Attorneys, with her mother and emphasizes the importance of setting boundaries and maintaining a focused intention in growing her practice.Faye also highlights her journey into meditation and coaching through Deepak Chopra’s methodology as a means of coping with professional stress. The podcast delves into her marketing approaches, reliance on referrals, and her future aspirations for scaling her practice by hiring and training new associates.

Episode 22In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, we hear from Jaroslaw Kruk, a seasoned attorney specializing in economic crime prevention and detection based in Warsaw, Poland. Jaroslaw discusses his extensive career, the intricacies of navigating Poland's legal landscape, and the unique methods his boutique law firm employs to tackle international fraud and defense industry legalities.He provides valuable insights into the challenges posed by white-collar crime, asset recovery, and the evolving role of technology and artificial intelligence in legal practice.

Episode 21In this episode of the Circle of Trust podcast, host Keith Dyer from LEXGRO chats with Darren Findling, the founder of The Probate Pro in Detroit, Michigan. Darren shares his unique journey from starting in his father's sole practice to establishing a national probate law firm.They discuss the importance of specialization, the strategic use of referrals, innovative marketing, and constant learning to achieve growth. Darren also emphasizes the role of technology, particularly AI, in reshaping the legal industry.Tune in to discover valuable insights into scaling a law firm and standing out in a competitive market.

Episode 20In this episode of the Circle of Trust podcast, host Keith Dyer is joined by Mark Stiles, the founder of Joze.AI, to discuss the transformative potential of AI in conflict resolution within law firms. They explore how AI can streamline mediation processes, making conflict resolution more efficient and cost-effective.Mark shares insights from his 30-year legal career, the development of Joze.AI, and their current experimental phases involving subject matter experts. They discuss the collaborative nature of this AI tool, its potential impact on various types of conflicts, and the ongoing journey to improve and innovate in this space.Tune in to learn how AI can help law firms enhance their workflow and client satisfaction.

Episode 19In this episode of The Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, South African lawyer and entrepreneur Nicolene Schoeman-Louw discusses her journey of building a successful law firm over 20 years. Nicolene shares insights into how her firm helps entrepreneurs with legal needs, the importance of marketing, and how they adapt to evolving business landscapes, including the integration of AI. The conversation highlights key issues such as office politics, engagement, and the importance of data-driven decisions for sustainable growth.Nicolene also emphasizes the value of content marketing and networking for business success.

Episode 18In this episode of the Circle of Trust Podcast, host Keith Dyer sits down with Matt Hahne, an EOS implementer, to discuss the Entrepreneurial Operating System (EOS). They delve into the importance of having a structured system to prioritize and execute visionary ideas for law firm growth.Matt shares his journey from being a serial entrepreneur to becoming an EOS implementer, highlighting how EOS transformed his life and business. They explore how law firms can benefit from EOS by focusing on vision, traction, and team health to create a self-managing firm.The discussion emphasizes the critical distinction between owning a job and owning a business, and how EOS can help law firm owners achieve the freedom to focus on big-picture goals.

Episode 17In this episode of the Circle of Trust Podcast hosted by Keith Dyer, Florida personal injury and wrongful death attorney Amanda Baggett discusses her journey in the legal field, the unique aspects of her law firm, and her approach to balancing a busy career with motherhood.Amanda shares her insights on successful marketing strategies for law firms, the challenges of standing out in a saturated market, and the importance of personal connections and community involvement. She also talks about the significance of having an in-house marketing team and the potential benefits of billboard advertising.The conversation wraps up with a discussion on the future goals for Baggett Law, emphasizing the importance of maintaining quality service while growing the firm.

Episode 16In this episode of the Circle of Trust Podcast, hosted by Keith Dyer and brought to you by LEXGRO, Patrick McEen, Director of Marketing and Operations at Meyer Wilson and Werning, shares insights about integrating technology in law firms for efficient marketing and operations.McEuen discusses the challenges and solutions in consolidating technology platforms, using marketing attribution tools, and leveraging AI to streamline processes. The conversation also touches on the importance of a tech-savvy internal team, the evolving landscape of legal tech, and strategic marketing approaches for law firm growth.

Episode 15In this episode of the Circle of Trust Podcast, host Keith Dyer talks to Brian LaBovick, owner of LaBovick Law Group, about his journey from a young, aspiring lawyer to a successful law firm owner with offices in Florida and Massachusetts.Brian shares his experiences and challenges, including his background in boxing and wrestling, his initial foray into the legal world, and the pivotal moments that shaped his career. The conversation delves into the importance of marketing, the impact of AI on the legal industry, and maintaining a strong vision and core values within the firm.From his unique road to independence to his future goals for LaBovick Law Group, Brian offers valuable insights for law firm owners and aspiring attorneys alike.

Episode 14In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and brought to you by LEXGRO, Northern Virginia personal injury attorney Dagoberto Rodriguez shares his journey from Venezuela to becoming a successful attorney in the U.S.Dagoberto discusses his experiences and challenges in marketing his firm, including the high costs of Google Ads and the frustrations of finding effective digital marketing strategies. He emphasizes the importance of social media, the need for a strategic approach, and offers advice for young lawyers looking to grow their practices.Dagoberto also touches on the potential impact of private equity in the PI world and his long-term goals for his law firm.

Episode 13In this episode of the Circle of Trust podcast, host Keith Dyer, CMO of LEXGRO, interviews Whitney Norris, Managing Director of Hire an Esquire.They discuss how Hire an Esquire, a division of Major Lindsay and Africa, helps small to medium-sized law firms access fractional legal talent through their exclusive legal job board. Whitney explains the benefits of using their platform, which ensures only qualified legal professionals apply for posted opportunities, aiding firms in managing fluctuating workloads cost-effectively.The conversation also covers the variety of legal practice areas handled, the demand for litigation support, and the potential for contract roles to transition into permanent positions. Whitney also shares her background in recruiting and software sales and her passion for helping law firms scale successfully.

Episode 12In this episode of the Circle of Trust podcast, hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, Brittany Lindsay discusses her family and child advocacy law practice. Recently having started her own firm, Brittany explains her child-focused approach to cases involving divorce, paternity, dependency, and special education law.She shares insights from her background as a foster parent and camp counselor, which fuel her passion for youth development. Brittany also discusses the challenges of managing a solo practice, the importance of client service, and her goals for growing her firm. She emphasizes the ethical marketing practices needed when expanding her business in compliance with bar rules.Whether you are a young lawyer, a legal marketing enthusiast, or interested in family law, this episode offers valuable perspectives on building a compassionate and client-centered law practice.

In this episode of the Circle of Trust podcast, host Keith Dyer engages in a lively conversation with Lee Rudin, a personal injury attorney based in New Orleans.Lee shares his journey from a New Jersey upbringing to becoming a law student. He discusses his evolution from working in insurance defense to starting his own successful personal injury firm. Lee emphasizes the power of grassroots marketing and the importance of memorable branding through his 'Get Rude' campaign.He also delves into his unique sponsorship of a local pro wrestling promotion and his vision for expanding his brand nationwide. The conversation highlights the mutual importance of authenticity and effective marketing strategies in building a successful law firm.

Episode 10In this episode of the Circle of Trust Podcast, host Keith Dyer, CMO of LEXGRO, sits down with marketing expert Ginger Seger. They discuss Ginger’s extensive background in marketing, including her experiences with cable advertising, radio, TV, and billboards.The conversation dives deep into the advantages and challenges of various media types for law firm marketing, the importance of emotional and community-engaging campaigns, and the future of radio consumption.Ginger provides actionable insights on crafting effective multimedia campaigns and emphasizes the significance of long-term branding efforts.

Episode 9In this episode of the Circle of Trust Podcast, hosted by Keith Dyer, CMO of LEXGRO, guest Luis Scott, founder of 8 Figure Firm, shares his journey from a background in education to becoming a legal entrepreneur and growth consultant. Luis discusses his Nine Principles of Exponential Growth and his work with law firms. Keith and Luis dive into the concept of a 'growth budget' for law firms, discussing the balance between direct response marketing and branding, with specific budget allocations for firms of different sizes. They also explore the pitfalls of setting marketing budgets without clear goals.The episode provides actionable insights for law firms aiming to grow sustainably or scale significantly, highlighting the importance of perseverance and strategic marketing.