The Silver Economy: Understanding the 55+ consumer

Join Mintel food and drink experts as they delve into the characteristics of the 55+ consumer group. They discuss the diverse needs of this demographic and the stereotypes that often misrepresent them, and look into the marketing challenges brands face when targeting this audience. Listen to understand the unique preferences of older consumers, including their desire for familiar, natural, and affordable products.Learn more about our Gen X and Seniors (65+) research and buy a report here.Head over to Mintel’s LinkedIn to share your take on 55+ consumers, and visit mintel.com to become a member of our free Spotlight community; Mintel clients can read our insight pieces on the Silver Economy here. Host: Lynn Dornblaser, Client Advisor, Mintel.Guest: Jonny Forsyth, Senior Director, Mintel Food & Drink.