The Sweet Spot: The Balanced Approach in Dental Marketing with Rebecca Neill

During this episode, Rebecca opens with talking about the importance of strong brand identity. Your brand is not just who you are as a dental professional, it's creating an image and a story about who you are but in a way that attracts the type of patient you are looking for. When your branding is strong, using effective marketing channels will help you drive the type of patient you want to see and the type of patient that will resonate with your personality and brand.Rebecca explores the real of patient education and applying some of that educational messaging in your marketing. This helps when patients experience you in real life to where your brand positioning and marketing can play a big role into the patients experience when they visit you in person for treatment. Rebecca talks about how marketing strategies are not just for patient acquisition; it's about patient retention: it's about case acceptance - it's about long term relationships. When it comes to dropping insurance, Rebecca recommends having a very strong brand positioning to give patients a solid reason to stay with you, even if you go out of network. She talks about communication protocols that are helpful in preparing patients for out of network transitions. To Rebecca, relationships matter greatly when it comes to out of network transitions and proper communication with existing patients will hep influence really great patient retention. In short, we learn from Rebecca that marketing is not just about putting your name out there, it's about fostering long term relationship with your patients and in a way where your own patients are promoting you and doing your marketing for you.Contact Rebecca by visiting www.verasoni.com