Unmasking Skincare Marketing feat. Amy Koberling, PA

When I met Amy Koberling aka The Skinthusiast, I knew I had to have her on the podcast to talk about what we should really be paying attention to when buying skincare. During our conversation, Amy dispelled some common beauty myths and misunderstandings about popular ingredients from benzoyl peroxide to vitamin C. Our conversation covered trends in skincare marketing, overhyped and underhyped products, and how we ensure credibility with our audiences.Tune in as we discuss: The rise of A-Beauty and products from AfricaWhy we should shop by skin concern and not ingredientWhat we can do to respond to inevitable collagen lossHow to determine which red light therapy tools to invest inThe most effective way to layer skincare productsSir John and I are hosting a live show in Los Angeles! Get tickets while they're still available. Rate, Subscribe & Review the Podcast on Apple Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :) Check out nakedbeautypodcast.com for all previous episodes & search episodes by topicShop My Favorite Products & Pod Discounts on my ShopMyShelfStay in touch with us: @brookedevard x @amykoberlingBrands & Products Mentioned:PrequelBubbleS'ABLE Labs Black Seed TonerS'ABLE Qasil Exfoliating MaskS'ABLE Okra Face SerumS'ABLE Baobab MoisturizerS’ABLE Rooibos Micellar WaterPipette Mineral SunscreenTubby Todd Mineral SunscreenAveeno Kids Continuous Protection Hosted on Acast. See acast.com/privacy for more information.