Utilizing Social Media to Scale Your Business With Tom Keiser: CEO, Hootsuite | #ThePlaybook 406

Tom Keiser, CEO of Hootsuite, sits down to share his insights on why the fastest growing companies tend to place a focus on their social media platforms, as well as the challenges that “traditional businesses” have when integrating more digital media content into their marketing strategy. Keiser and host of #ThePlaybook, David Meltzer, share their thoughts on subjects including how Hootsuite improves workflow between the marketing and social media teams, understanding how to utilize new platforms as they emerge, and how to integrate core values into the culture of your company. The pair also discuss how organizations can take advantage of social media trends before it's too late.