Vanessa Betance on Authenticity in Marketing (and in Life)

In this episode, Penny interviews Vanessa Betance, a successful mompreneur with over 17 years in marketing. Vanessa shares her journey from corporate sales at Royal Caribbean to entrepreneurial ventures, and provides valuable insights on branding, marketing strategy, and the importance of celebrating successes. Don't miss their engaging discussion on the challenges and joys of entrepreneurship, the value of higher education, and the need for self-compassion. Plus, hear about Vanessa's upcoming girlfriend getaway and the significance of creating authentic experiences.To learn more, or connect with Vanessa:https://www.vmbcreativeco.com/ https://www.instagram.com/vmbcreative_/ 00:00 Welcome and Wine Camp Announcement02:07 Introducing Vanessa Betance03:37 Vanessa's Journey in Marketing and Entrepreneurship13:35 The Importance of Email Marketing19:52 Balancing Personal and Professional Life23:07 Reflecting on Success and Personal Growth29:28 Vanessa's Time at Royal Caribbean29:36 Corporate Headquarters and Career Growth30:07 Cruise Experiences and Learning Opportunities30:48 The Importance of Experience in Marketing33:31 Empowering Women and Recognizing Achievements35:40 Authenticity in Branding and Marketing39:08 The Pitfalls of Comparison and Viral Content42:36 The Value of Organic Growth and Community Building44:33 Fun and Personal Stories50:42 Conclusion and FarewellWhen’s the last time you did something just for YOU? 🍷✨Wine Camp 2026 is your chance to escape, sip fabulous local wines, cruise at sunset, laugh around the fire pit, and soak up the magic of New York’s Finger Lakes.📍 Dates: July 30–August 2, 2026🏡 Spots are limited, so grab yours now: https://www.pennyforyourshots.com/winecampBring your besties or come solo—you’ll leave with new favorites either way. Wine Camp 2026 is calling. Are you in?Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/discovery-callWine Camp 2026: Join the list or save your spot: https://www.pennyforyourshots.com/winecampBecome an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insiderLove cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sipExplore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.comFollow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald