Video Marketing For Business 5 Tips On How To Grow Your Business With Video - #053

  Over half of marketing professionals cite video as the form of content with the highest return on investment (ROI). With a stat like that, one can't help but scratch their head at business owners and entrepreneurs reluctant to include video in their marketing strategies.   Episode #39 discussed keys to an effective video content marketing strategy, gave tips on how to create a video ad, and provided a free video ad template.   In this episode, Adam discusses essential elements to include in your video marketing — from content creation to syndication — and how to effectively use video marketing to grow your business.   Taken action or advice from the podcast that earned great results? Email Adam your Modern Marketing success story: [email protected]   Episode Discussions: How to get more mileage out of your video so you can be sure you're not wasting your initial investment How the customer journey should shape your video's content and which type of video will maximize your efforts One of the fastest ways to tank your video's effectiveness and results Tips and tools for different comfort levels, including the camera shy Screen recording and presentation software recommendations Different video styles and formats that require no face-to-camera interaction How and why to strategically invest in video marketing Ways to leverage your video content Why every video should include a call to action Where to get more video tips and score a free video ad template   3:37  #1. Style (Format and style of the video itself) There's a form/style of video for every comfort level. Tips and tools for the camera shy: Create a PowerPoint or Keynote presentation, get screen recording software, talk over the slides or hire voice actor or willing employee. Screen recording software - Camtasia, Screenflow Presentation software - PowerPoint, Keynote Other options that require no face-to-camera interaction: Professionally recorded videos using staff Hire professional actors if budget allows Animated videos Talk over plain text   5:18 #2. Invest Invest in video marketing strategically Track your numbers Treat it as a valuable marketing asset "Time and budget dedicated to strategic video content is statistically money very well-spent." 6:08 #3. The customer journey Content should be based on your audience and where they are on the customer journey. Think about where the customer is in relation to the buying cycle and your business. If they're… New to you and your business - Create an educational video Aware of the problem, sorting out options - Create an explainer video In final buying stage, ready to do business - Create a demo or testimonial video   7:40 #4. Share Leverage or syndicate video across a number of different channels. YouTube, Facebook (upload video file natively), embed on your website "The greater the distribution, the more people you'll reach and more potential customers you stand to attract."   8:10 #5. Call to action (CTA) Every video should have a goal Always include a relevant call to action Leaving viewers with an action to take gets you more bang for your buck. Neglecting a CTA is one of the fastest ways to tank your video's effectiveness and results.   9:02 52% of marketing professionals cite video as the form of content with the highest return on investment.   Looking for more video tips and tools? Check out: Episode #39: 3 Keys to an Effective Video Content Marketing Strategy Adam's free video ad template   Mentioned in this episode: Screenflow Camtasia   Contact Adam: [email protected]   Click here to subscribe via iTunes Modern Marketing on Stitcher Modern Marketing on Pocket Casts