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We Are Amada with Marcos Moura: James Bernoski's Journey with Amada Senior Care

EPISODE · Jun 10, 2025 · 23 MIN

We Are Amada with Marcos Moura: James Bernoski's Journey with Amada Senior Care

from We are Amada · host Marcos Moura

In this episode of the Amada Senior Care Podcast, Marcos Moura sits down with JamesBernoski, owner of Amada Senior Care Lexington and Louisville, Kentucky.James shares his inspiring journey from working as a paramedic and nurse to becominga successful home care business owner. Learn how he transitioned during theuncertainty of COVID, scaled his business using digital marketing, and built apassionate team while maintaining personal connections with both clients andcaregivers.Key highlights:● Why more businesses are born in uncertain times● Challenges of launching a second location during COVID● How digital marketing now drives 70% of his business● Tips for reducing caregiver turnover with real connection● The importance of building a personal brand in home care● How James balances business with life on his Kentucky farm 

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We Are Amada with Marcos Moura: James Bernoski's Journey with Amada Senior Care

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