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Weekly - KW 3/24: KI, Kampagnen, wertvollste Marken, Nachhaltigkeit, Guerilla Marketing (#167)

EPISODE · Jan 19, 2024 · 20 MIN

Weekly - KW 3/24: KI, Kampagnen, wertvollste Marken, Nachhaltigkeit, Guerilla Marketing (#167)

from Decoding Brands · host Colin Fernando - BrandTrust

Netflix, Carrefour, Google, MediaMarkt, Apple, Telekom, Greenwashing, BVG, Bitburger, Koro Die Marketing- und Markennews der Woche sind zurück Überraschungen der Woche Netflix x Carrefour Neues von MediaMarkt Neuer Kampagnenclaim: „Erleben was geht“ Themen: Markenranking von Brand Finance: Apple holt sich die Spitzenposition zurück und steigert den Markenwert um 74 %. Vor Microsoft und Google. Aus deutscher Sicht hat es die Telekom unter die Top 10 geschafft. Europaparlament verbietet Greenwashing Was gerade auf TikTok abgeht: BVG Ärger der Woche: Bitburger Fundstück der Woche: Koro

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Weekly - KW 3/24: KI, Kampagnen, wertvollste Marken, Nachhaltigkeit, Guerilla Marketing (#167)

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