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Weekly - KW 31/24: Kampagnen, Markenbildung, Abgrenzung (#189)

EPISODE · Aug 2, 2024 · 14 MIN

Weekly - KW 31/24: Kampagnen, Markenbildung, Abgrenzung (#189)

from Decoding Brands · host Colin Fernando - BrandTrust

Nike, Vodafone 2 Kampagnen: 1x Lob, 1x Kritik Das gibt es in den Marketing- und Markennews der KW 31. Da Colin im Laufe der Woche krank wurde, gibt es heute "nur" diese beiden Themen: Aufreger der Woche: Nike mit ‚Am I a bad Person?‘ 5 Gründe, warum Nikes Kampagne sehr gut ist: Nike ist die größte Sportmarke der Welt, die versucht, ihr Profil zu schärfen Aktivierung der Marke im Rahmen der Olympischen Spiele - mit einem Gegenentwurf Passung zur Marke - historisch und aktuell Unterscheidung zu Adidas Passung zur gesellschaftlichen Debatte Fragwürdige Markenelemente und wie sie wirklich entstanden sind: Vodafone Warum Colin kein Fan der neuen Kampagne „Erlebe jetzt Dein GO“ ist: Austauschbare Kampagne Hat nichts mit Brand Building zu tun Produktebene vor Metaebene Nicht zu kurzfristig denken

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Weekly - KW 31/24: Kampagnen, Markenbildung, Abgrenzung (#189)

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