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Weekly Special Edition - KW 33/21: Markenstil (#59)

EPISODE · Aug 20, 2021 · 22 MIN

Weekly Special Edition - KW 33/21: Markenstil (#59)

from Decoding Brands · host Colin Fernando - BrandTrust

Special Edition zu Markenstil mit Expertin Marion Endres: Kampagne der Sparkasse, Design von McDonald's und Burger King, Flat Design und das neue Logo von Toyota In dieser Sommer-Edition von BrandTrust Talks Weekly greift Colin 3 Themen auf, die er mit der Marion Endres, Geschäftsführerin der Markenagentur IDEENHAUS, bespricht: "Weil's um mehr als Geld geht" - Der neue Claim der Sparkasse und die erste Sparkassen-Kampagne von Scholz & Friends. Marion und Colin sind selbst Fans der Finanzgruppe, können der neuen Kampagne (aus Markensicht) aber nicht viel abgewinnen. Die neuen Designs von McDonald's und Burger King - Was machen die Ketten richtig, was falsch und was können andere Marken lernen? Flat Design und das neue Toyota-Logo: Was ist eigentlich Flat Design, warum gibt es den Trend zu 2D-Logos, was ist bei der Entwicklung von Logos zu beachten und welche Fehler begeht Toyota aus Markensicht? Hört in die Special Edition rein und erfahrt Wissenswertes zu Markenstil, Design, Kampagnen- und Logoentwicklung aus Markensicht.

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Weekly Special Edition - KW 33/21: Markenstil (#59)

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