PodParley PodParley
PodParley
Weekly Special - Longevity: Wer denkt an die älteren Generationen? (#242)

EPISODE · Sep 5, 2025 · 17 MIN

Weekly Special - Longevity: Wer denkt an die älteren Generationen? (#242)

from Decoding Brands · host Colin Fernando - BrandTrust

mit Stephanie Streb Immer alle Augen auf Gen Z und Millennials. Doch wer spricht eigentlich über die Generation 50+? In dieser Folge von Brandtrust Talks Weekly Spezial sprechen Colin und Stephanie Streb über ein Thema, das Marken oft übersehen: Longevity (=Langlebigkeit). Stephanie zeigt, warum Marken dringend umdenken müssen, wenn es darum geht, die Werte und Bedürfnisse älterer Konsumenten zu verstehen. Denn hier schlummert ein enormes, oft übersehenes Marktpotenzial. Wie können Unternehmen ältere Generationen wirklich erreichen? Welche Strategien funktionieren und welche Missverständnisse blockieren Marken? Jetzt reinhören!

NOW PLAYING

Weekly Special - Longevity: Wer denkt an die älteren Generationen? (#242)

0:00 17:18

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

The Richat Structure: The Real Atlantis?

May 12, 2026 ·38m

Hoyt’s NEW Duck Camo Is INSANE 🔥

May 11, 2026 ·26m

The $10 Millionaire: How "Venture Staking" is Disrupting Silicon Valley with Jerry Hays CEO of Doriot

May 11, 2026 ·27m

The Best Evidence for Aliens Existing

May 7, 2026 ·78m

Is College Worth It for Entrepreneurs in 2026? The Truth About Debt, Startups and Success

May 7, 2026 ·20m

The Future of Hunting? | Baiting, Access & Growing the Outdoor Community

May 4, 2026 ·22m

Similar Podcasts

100 Brands of Makeup Soundville Holdings, LLC 100 Brands of Makeup The (R)EV Diaries - EVs in Rural America Electric Cars - Electric Vehicles Ben Jones Electric Vehicles are everywhere. All major car manufacturers, from the highest-end performance brands to the lowest-end utilitarian family wagons, are working to produce an EV option for the marketplace. Battery capacity breakthroughs and concept cars shrouded in secrecy dominate the news. Here in America, public charging infrastructure is popping up… in big cities where consumers are realizing they can electrify their commute and save 70% on fuel costs. But what about small-town America? Ben Jones, an electrical engineer for an distribution cooperative in southeastern Kentucky believes so. He’s been exposed to EVs and charging infrastructure projects for his utility. Ben believes that EVs need to be in every town and the right combination of battery range and charging options make electric cars very attractive to rural inhabitants. But that was not always the case. The EV Diaries chronicle Ben’s conversion from skeptic to being a self-appointed EV ambassador. He talks about h RUBY'S ROUNDTABLE Ruby Durham AS RUBY SHARES HER RISING ENTREPRENEUR JOURNEY WITHIN MUSIC, FASHION DESIGN AND PRODUCTIONS SHE ALSO SITS AT THE TABLE WITH A DIVERSE SET OF GUESTS WHO ARE ALSO BUILDING BRANDS WITH WHAT THEY HAVE.THROUGHOUT THE CONVERSATIONS NOT ONLY WILL YOU HAVE RESOURCES AND TAKEAWAYS TO APPLY TO YOUR OWN JOURNEY, BUT A FEARLESS AURA THAT WILL FUEL THE NEXT BET YOU'RE SET TO MAKE ON YOURSELF. #ifnotyouwho #ifnotnowwhen Waves Clips Mitzi & Mike Payne A series of high-impact clips taken from full episodes of Waves.Waves is a podcast for marketers, creators, and entrepreneurs who want to stop chasing the tide and start making waves online. We sit down with the tastemakers and strategic minds behind some of the most engaged communities and up-and-coming brands to uncover the methodology behind their seismic impact.
URL copied to clipboard!